Brand Tone

Trendy and Fashion-Forward, Aspirational yet Accessible, Feminine and Confident, Engaging and Friendly, Visually Driven

Brand Values

• •Style and Uniqueness
• •Quality
• •Customer Confidence
• •Trend Awareness
• •Customer Focus

Best Practices

• •Understand Your Audience Deeply: Tailor the tone and language to resonate with your target demographic of fashion-conscious women in Lithuania.
• •Create a Tone of Voice Guide: Document the key characteristics of Maniera's brand voice (e.g., trendy, confident, feminine, friendly, inspiring). Provide examples of "do's and don'ts" for writers.
• •Be Visually Consistent with Your Words: Ensure that the copy complements the visual style. If the imagery is chic and modern, the copy should echo that sophistication and trendiness.
• •Stay Authentic and Engaging: Continue the current practice of genuine interaction on social media. Use language that feels natural and invites conversation. Incorporate user-generated content or customer testimonials when appropriate to build authenticity.
• •Regularly Review and Adapt: Periodically review your copy across all platforms to ensure it remains aligned with your brand values, resonates with your audience, and reflects current market positioning. Ensure consistency between website copy, social media posts, and any advertising materials.

Social Perception

Positive, Fashionable Source, Reliable, Engaged Community, Value for Money

Copy Examples

• •Headline: Step Into Your Spotlight. ✨ Body: Discover the latest collection that’s all about you – bold, beautiful, and unapologetically stylish. Shop new arrivals at Maniera! #ManieraStyle #NewCollection #FashionForward
• •Headline: Own Every Moment. Body: From sunrise meetings to sunset cocktails, our new arrivals are designed to make you feel incredible. Find your perfect outfit and conquer your day with Maniera. #OOTD #WomensFashion #ConfidentStyle
• •Headline: Weekend Vibes Loading... 🛍️ Body: Get ready to turn heads! Our curated weekend collection is here with all the chic comfort and standout styles you need. What’s your weekend look? #ManieraWeekend #StyleInspo #NewCollection
• •Headline: Dare to Dazzle. ✨ Body: Unleash your inner fashionista with pieces that sparkle and statement styles that speak volumes. The new Maniera collection is calling your name. #DressToImpress #UniqueFashion #ManieraLT
• •Headline: Your Style Evolution Starts Here. Body: Refresh your wardrobe with fresh silhouettes, vibrant prints, and the quality you love. Explore what's new at Maniera and redefine your look this season. #FashionTrends #StyleUpgrade #ShopManiera