Brand Tone

Passionate & Enthusiastic, Artisanal & Quality-Focused, Informative & Educational, Approachable & Friendly, Authentic & Story-Driven

Brand Values

• •Quality & Purity: Commitment to sourcing the best 100% certified extra virgin olive oils and authentic balsamic vinegars.
• •Flavor & Culinary Experience: Belief that great ingredients make great food and a desire to enhance the culinary experiences of their customers.
• •Customer Connection & Education: Sharing knowledge about their products and engaging with customers.
• •Small Business & Craftsmanship: Valuing direct relationships with producers and maintaining a small-business feel, distinct from mass-market retailers.
• •Health & Wellness: Highlighting the healthy aspects of their olive oils.

Best Practices

• •Lead with Passion: Let your genuine enthusiasm for the products shine through. Use evocative language that conveys the sensory experience of tasting high-quality oils and vinegars.
• •Emphasize Quality & Sourcing: Consistently highlight the artisan nature of the products, the careful sourcing from small-batch producers, and the traditional methods used (e.g., "fused" oils, balsamic from Modena).
• •Tell Your Story: Weave the brand's unique origin story and the owners' personal connection into your communication. This builds authenticity and trust.
• •Educate and Inspire: Share knowledge about the products – their uses, pairings, and health benefits – in an accessible and engaging way. Offer recipe ideas and serving suggestions.
• •Maintain an Approachable Authority: While positioning Strippaggio as a provider of premium products, ensure the language remains friendly, inviting, and inclusive for all customers, from seasoned chefs to kitchen beginners. Avoid overly technical jargon unless clearly explained.

Social Perception

High-Quality Provider, Trusted Local Business, Knowledgeable & Passionate, Gift-Worthy, Enhances Cooking

Copy Examples

• •Headline: Taste the Sunshine: Discover the vibrant difference of our small-batch California olive oils. Body: From grove to bottle, our artisan olive oils are bursting with fresh, authentic flavor. We partner with passionate growers to bring you the purest, most delicious extra virgin olive oils. Drizzle, dip, and delight in every drop. Explore the collection. Tone: Artisanal, Quality-Focused, Approachable.
• •Headline: From Our Pantry to Yours: The Story Behind Strippaggio. Body: We weren't always olive oil experts – just devoted fans of this amazing little shop. We loved Strippaggio so much, we bought it! Now, we're thrilled to share our passion for exceptional oils and vinegars with you. Learn our story and taste the love. Tone: Authentic, Story-Driven, Friendly.
• •Headline: Unlock a World of Flavor: What "Fused" Olive Oil Means for Your Palate. Body: Not all flavored oils are created equal. Our "fused" olive oils are made by crushing fresh herbs or fruit *with* the olives, infusing every molecule with rich, deep taste. It’s a difference you can truly savor. Ready to elevate your dishes? Tone: Informative, Passionate, Quality-Focused.
• •Headline: The Perfect Pairing: Artisan Oils & Vinegars for the Discerning Foodie. Body: Imagine the bright zest of lemon olive oil with the sweet tang of cranberry pear balsamic. At Strippaggio, we curate exquisite combinations to inspire your culinary adventures. Find your new favorite duo or create a memorable gift. Tone: Enthusiastic, Artisanal, Gift-Oriented.
• •Headline: More Than Just Ingredients: It’s a Flavorful Journey. Body: We believe that cooking should be a joy, not a chore. Our mission is to make it easier, more fun, and incredibly flavorful with the finest artisan oils and vinegars. Join our community of food lovers and let's explore taste, together. Tone: Passionate, Approachable, Community-Focused.