Tono de Marca

Motivational, aspirational, encouraging, energetic, community-focused, direct, and action-oriented.

Valores de Marca

• •Quality and Performance
• •Motivation and Empowerment
• •Community
• •Health and Active Lifestyle

Mejores Prácticas

• •Lead with Action Verbs: Start sentences with strong, action-oriented verbs (e.g., "Conquer," "Push," "Achieve," "Transform") to maintain an energetic and motivational tone.
• •Use Aspirational Language: Incorporate words and phrases that speak to goals, potential, and achievement ("unlock your potential," "personal best," "strongest version").
• •Maintain a Supportive, yet Strong Voice: The tone should be encouraging, not intimidating. Frame challenges as opportunities for growth and position the brand as a supportive partner in the customer's fitness journey.
• •Focus on "You": Address the customer directly. Use "you" and "your" to make the copy personal and centered on their goals and performance.
• •Stay Visually and Textually Cohesive: Ensure that the powerful, action-filled imagery on social media and the website is always matched by copy that reflects the same intensity, motivation, and focus on high performance.

Percepción Social

The brand receives positive engagement on its self-managed platforms, suggesting a favorable reception among its direct followers. It is perceived as a serious and credible performance-wear brand, catering to dedicated fitness enthusiasts. It is seen as a focused, niche brand serving the gym and fitness community in Mexico.

Ejemplos de Copy

• •Engineered for Every Rep. Don't just move. Conquer. Our seamless leggings are crafted with high-performance fabric that moves with you, offering maximum support and zero distractions. Your new personal best is waiting.
• •What Limit? The only barriers that exist are the ones you accept. Today is another chance to prove them wrong. Show up, give it your all, and break through. #Strikers17 #ExceedYourLimits
• •Stronger Together. Tag your workout partner who pushes you to be better. At Strikers 17, we believe in the power of community. Together, we rise. #StrikersCommunity #GymMotivation
• •Our Commitment to Your Performance. Strikers 17 was founded on a simple idea: the right gear can unlock your true potential. We obsess over every detail—from fit to fabric—so you can focus on one thing: becoming the strongest version of yourself.
• •Ready to Elevate Your Workout? Stop letting your apparel hold you back. Experience the difference quality makes with Strikers 17. Shop our new collection and get 15% off your first order. Fuel your ambition.