Brand Tone

Inspirational & Aspirational, Inclusive & Community-Focused, Confident & Assertive, Technical & Performance-Oriented, Modern & Minimalist, Authentic & No-Frills

Brand Values

• •Unity & Inclusivity
• •Intelligent Minimalism™
• •New Athletic Standards®
• •Performance & Functionality
• •Quality & Durability
• •Aesthetic & Style
• •Community

Best Practices

• •Embrace "Intelligent Minimalism™": Keep copy clear, concise, and impactful. Avoid jargon where possible, but don't shy away from technical terms when they add genuine value and explain a benefit. Focus on essential information that highlights performance and versatility.
• •Champion "United By Motion®": Use inclusive language. Speak to a diverse community of "movers," not just one specific type of athlete. Highlight the unifying power of movement and the supportive nature of the STRIKE MVMNT community.
• •Uphold "New Athletic Standards®": Convey confidence and a commitment to quality and innovation. Position the brand as a leader and a provider of premium, high-performance gear that is both functional and aesthetically pleasing.
• •Be Authentic and Action-Oriented: Use active voice and strong verbs. Focus on what the products *enable* users to do. Share real stories or evoke the feeling of movement and accomplishment.
• •Maintain Visual and Verbal Cohesion: Ensure that the tone of the copy aligns with the minimalist, modern, and high-performance aesthetic of the brand's visuals (website, social media imagery). The language should feel as clean and purposeful as the product designs.

Social Perception

Generally viewed positively by its target audience, particularly within the CrossFit and functional fitness communities. Users appreciate the versatility of the shoes for various activities, from lifting to running and casual wear. The minimalist design and comfort, especially the wider toe box, are frequently praised. Niche but Growing. Valued for Versatility.

Copy Examples

• •Headline: Beyond the Rep. Beyond the Run. This Is Your Movement. Body: Engineered for every athlete, every ambition. STRIKE MVMNT delivers New Athletic Standards™ for those who demand versatility without compromise. Lace up. Move freely. #UnitedByMotion
• •Headline: One Shoe. Infinite Paths. Body: From the lifting platform to the city streets, the Haze Trainer adapts to your every move. Experience Intelligent Minimalism™: everything you need, nothing you don't. Discover your potential.
• •Headline: We Don't Just Make Gear. We Build Connections. Body: STRIKE MVMNT is a global community #UnitedByMotion. We celebrate every stride, every lift, every leap. Join a collective that moves beyond the status quo.
• •Headline: Redefine Your Limits. Not Your Style. Body: Performance shouldn't mean sacrificing aesthetics. Our footwear merges cutting-edge technical design with a timeless, clean look. Elevate your training. Elevate your style.
• •Headline: Built for the Journey. Ready for Impact. Body: Crafted with precision, designed for broad-spectrum performance. Whether it's a new PR or exploring new horizons, STRIKE MVMNT is your partner in every pursuit. Feel the difference quality makes.