Brand Tone

Knowledgeable & Authoritative, Passionate & Enthusiastic, Friendly & Approachable, Community-Oriented, Trustworthy & Honest, Modern & Engaging (Increasingly)

Brand Values

• •Quality
• •Expertise & Knowledge
• •Customer Service & Support
• •Passion for Marine Life
• •Family & Community
• •Fairness

Best Practices

• •Lead with Expertise, Share with Passion: Always ground your copy in factual knowledge and experience, but let your genuine enthusiasm for the hobby shine through. Use confident but not condescending language.
• •Prioritize "Healthy & Quality": These are core values. Ensure copy reflects the commitment to providing healthy livestock and high-quality products. Mentioning things like "direct importer" or "hand-selected" can reinforce this.
• •Maintain a Friendly, Community Voice: Even when discussing technical aspects, keep the language approachable. Address your audience as fellow hobbyists. Use "we" and "our" to foster a sense of shared passion and family. Engage with comments and questions in a helpful, encouraging manner.
• •Be Visually Driven, Especially on Socials: Let the stunning nature of the fish and corals speak for themselves. Use high-quality images and videos. Copy should complement the visuals, adding interesting facts or a touch of personality (like the humorous TikTok).
• •Stay Honest and Educational: Build trust by providing accurate information and helpful tips. If addressing a common problem or a new product, explain the "why" and "how" clearly. This reinforces your role as a knowledgeable resource.

Social Perception

Go-To Experts, High-Quality, Sometimes Pricey, Reliable & Established, Friendly Local Fish Store (LFS), A Hub for Hobbyists

Copy Examples

• •Headline: Beyond the Filter: 30 Years of Thriving Tanks. Body: At Strictly Fish Miami, we're more than just a store; we're your partners in passion. Since 1991, we've been sharing our expertise and the world's most vibrant marine life. Dive into quality you can trust. #StrictlyFishMiami #ReefExperts #MiamiAquariums
• •Headline: Your Dream Reef Starts Here. Rare Corals, Expert Advice. Body: Searching for that showstopper coral or the perfect, healthy fish? Strictly Fish Miami directly imports exotic and rare species, backed by knowledge to help them flourish in your aquarium. Visit us and experience the difference. #WYSIWYGCorals #SaltwaterAquarium #AquaticPerfection
• •Headline: From Nano Wonders to Custom Showpieces – We Speak Fluent Fish. Body: Whether you're a seasoned reefer or just starting your freshwater journey, our family at Strictly Fish Miami is here to guide you. Quality livestock, honest advice, and all the supplies you need. Now with an expanded freshwater selection! #AquariumHobby #FishStoreMiami #FamilyOwned
• •Headline: Don't Just Buy Fish, Build an Ecosystem. Body: Healthy fish and corals are just the beginning. At Strictly Fish Miami, we offer expert advice on everything from filtration to aquascaping, ensuring your underwater world thrives. Got questions? We've got answers, over 30 years of them! #MarineAquarium #CoralReef #StrictlyKnowledge
• •Instagram/TikTok Focus (Visual First): (Video: Stunning macro shot of a rare coral or fish) Caption: ✨ Behold the [Coral/Fish Name]! ✨ Direct from the ocean's heart to your home. We live for sourcing these beauties. What amazing creature are you looking for next? Let us know! 👇 #StrictlyFishMiami #ExoticCorals #RareFish #AquariumGoals #Fishtok