Brand Tone

Authentic/Genuine, Knowledgeable/Curated, Community-Oriented (locally), Trendy/Current, Direct and Informative

Brand Values

• •Originality/Authenticity
• •Exclusivity/Novelty
• •Heritage/Longevity
• •Customer Focus
• •Passion for Streetwear Culture

Best Practices

• •Stay True to Your Roots: Consistently reference the brand's heritage (since 1995) and Norwegian/Scandinavian origins where appropriate to reinforce authenticity and established presence.
• •Emphasize Authenticity: Use language that reassures customers they are buying genuine, high-quality products from authorized sources. Terms like "original," "authentic," "genuine," "curated" can be effective.
• •Speak the Language of the Community (Figuratively and Literally): While maintaining professionalism, incorporate terminology and a style that resonates with the streetwear and sneaker community. For local communications, continue using Norwegian where relevant.
• •Be Direct and Informative: Provide clear, concise information about products, releases, and shipping, avoiding overly salesy or hyped-up language. Let the product and brand reputation speak.
• •Showcase Passion and Knowledge: Let the copy reflect a genuine understanding and love for streetwear culture and the products offered. This can be through detailed descriptions, curated selections, and sharing insights into brand stories or product heritage.

Social Perception

Legitimate Retailer, Established (especially in Scandinavia), Resource for Sneakerheads, Mixed Online Trust Signals (from automated reviews)

Copy Examples

• •Straight from the source. The [Sneaker Name] just landed at Stress95. Your Oslo connect for authentic drops since '95. Secure yours online & in-store. #Stress95 #OriginalStreetwear #[SneakerBrand]
• •Two Decades of Streetwear. Stress95: Curating Authentic Style for Oslo and Beyond Since 1995. Explore Our Legacy.
• •Stress95 Insider: Early Access to the [Exclusive Product] - A Nod to Our Roots.
• •The Real Deal: [Product Name]. Every stitch, every detail, as intended. We've been bringing genuine heat to Scandinavia for over 25 years. This [Product Category] features [Key Feature 1], [Key Feature 2], and the undeniable quality of [Brand Name].
• •Stress95 | Oslo's original sneaker & streetwear haven since 1995. Authentic drops. Global shipping. Your source for curated style. 👇 Shop the latest.