Brand Tone

motivational, inclusive, and down-to-earth

Brand Values

• •Holistic Strength
• •Inclusivity and Respect
• •Personal Growth
• •Community
• •Authenticity

Best Practices

• •Emphasize "Togetherness": Always use inclusive and collective language (e.g., "we," "together," "community," "our company"). This reinforces the brand's core value of community.
• •Focus on Holistic Benefits: Go beyond the physical. Connect exercise with mental benefits like increased confidence, stress relief, and a positive mindset.
• •Maintain a "No-Nonsense" Tone: Be direct, honest, and avoid jargon or exaggerated claims. The brand promises "no blabla," so the copy should reflect that authenticity.
• •Use Positive and Encouraging Language: Frame challenges as opportunities for growth. The tone should always be motivational and supportive, never intimidating or exclusive.
• •Show, Don't Just Tell: Use real testimonials, images, and stories from members to authentically illustrate the brand's values and the positive experiences of the community.

Social Perception

The public and customers perceive STRENGTH & Company as a highly positive and effective fitness provider. Reviews are overwhelmingly favorable, with clients commending the professional and motivating coaches, the varied and challenging workouts, and the welcoming atmosphere. The outdoor setting is frequently mentioned as a significant positive factor. The brand is seen as a refreshing alternative to traditional gyms, offering a more personal and encouraging approach to fitness.

Copy Examples

• •Find your strength, and a community that celebrates it with you. Every drop of sweat is a step forward, together. Ready to join the Company? #StrengthAndCompany #OutdoorTraining #AntwerpFitness #StrongerTogether #ComeAsYouAre
• •Tired of the same old gym routine? At STRENGTH & Company, we train in the open air, with real people and real motivation. No egos, just results. Your first class is on us! Learn more: [Link to website]
• •More Than a Workout. We are a Community. We believe that true strength is built inside and out. It’s about challenging your limits in a supportive space where everyone belongs.
• •Ready to feel stronger, inside and out? Hi [Name], It's not just about lifting heavier or running faster. It's about the confidence that comes from pushing your own boundaries. Join our outdoor bootcamps and discover what your body and mind are truly capable of. Let's get stronger, together. [Button: Book Your Spot]
• •Connect with your breath, build your strength, and find your balance. Our yoga classes are designed for all levels, offering a welcoming space to grow your practice and calm your mind. Come as you are, and leave feeling refreshed and empowered.