Brand Tone

Informal and Approachable, Direct and Sales-Oriented, Confident and Authoritative (on kratom), Youthful/Edgy (in social media context)

Brand Values

• •Quality
• •Trust and Transparency
• •Affordability
• •Customer Satisfaction
• •Expertise/Knowledge

Best Practices

• •Embrace the "Uncle" Persona: Consistently use informal, friendly, and slightly avuncular language. Imagine you're giving trusted advice to a friend or family member.
• •Prioritize Transparency and Honesty: Back up claims (especially about quality and sourcing) with clear, accessible information. This reinforces the "trustworthy uncle" image.
• •Keep it Direct and Benefit-Oriented: Clearly state what the customer gains (e.g., quality, good price, fast delivery, reliable product).
• •Use Czech Colloquialisms (appropriately): Given the brand name and target market, incorporating some Czech slang or informal phrases (like "kraťák" for kratom) can enhance relatability, but ensure it aligns with the overall message of quality and trust.
• •Maintain Consistency Across Platforms: While the style might vary slightly (e.g., more playful on TikTok, more informative on the website blog), the core values of quality, trust, and the approachable "uncle" persona should remain evident. Ensure influencer messaging aligns with these core values.

Social Perception

Emerging Brand, Niche Product Focus, Potentially Controversial (due to product and TikTok marketing), Trusted by its Target Audience

Copy Examples

• •Headline for new product: "Strejda's Got a Fresh Batch! 🌱 Our new [Product Name] Kratom is here – pure, potent, and lab-tested in Prague. Get yours before it's gone!"
• •Social Media Post: "Why settle for average? Your Uncle's Kratom brings you the good stuff, straight from Jongkong, Indonesia. Quality you can trust, prices you'll love. 😉 #StrejduvKratak #KvalitaOdStrejdy #CzechKratom"
• •Email Newsletter Snippet: "Hey [Customer Name], just like a good uncle looks out for you, we're here with the best kratom deals. This week, get [Discount Offer] on all [Color] strains. Stock up on your favorites! Your pals at Strejdův Kraťák."
• •Product Description Opener: "Looking for kratom that hits the mark every time? Strejda's [Product Name] is the real deal. We don't mess around – just pure, high-grade kratom, lab-verified for your peace of mind."
• •About Us Snippet: "Think of us as your friendly neighborhood kratom experts – your 'Strejda' in the know! We travel to Indonesia, pick the best leaves, and get everything rigorously tested right here in Prague. Because you deserve quality you can count on. That's the Strejdův Kraťák promise."