Brand Tone

Artistic & Craft-focused, Playful & Whimsical, Modern & Design-led, Personal & Authentic, Approachable & Engaging

Brand Values

• •Craftsmanship & Quality
• •Artistic Expression & Creativity
• •Functionality
• •Originality & Playfulness
• •Connection

Best Practices

• •Embrace Playful Professionalism: While the designs are whimsical, the underlying quality and artistry are serious. Copy should reflect this balance – be lighthearted and approachable, but also articulate the craftsmanship and design intent.
• •Tell the Maker's Story: Continuously weave in Ethan Streicher's background, his passion for ceramics, and the journey from graphic design. This personal touch resonates with the maker-led perception of the brand.
• •Highlight Functional Art: Consistently use and explain this concept. Emphasize that these are not just decorative items but pieces designed to be used and loved in daily life, enhancing the human experience.
• •Use Evocative and Sensory Language: Describe the textures, the process, the way light interacts with the pieces. Help the audience imagine the ceramics in their own spaces. For example, terms like tactile, warm glow, hand-painted, sculptural.
• •Maintain Visual and Verbal Cohesion: Ensure the language used in captions, descriptions, and all communications aligns with the visual style of the photography and the products themselves (e.g., geometric, colorful, playful, modern). The tone on Instagram and TikTok feels authentic and should be a benchmark.

Social Perception

Unique and Artistic, High Quality, Designer/Maker-led, Emerging & Acclaimed, Playful yet Sophisticated

Copy Examples

• •Instagram Post (New Lamp Release): Say hello to the 'Wisp' lamp! ✨ Hand-thrown and playfully patterned, this little beacon is ready to light up your favorite nook. We believe functional can be fun, and art should be part of your everyday. Swipe to see it glow! #StreicherGoods #HandmadeCeramics #FunctionalArt #PlayfulDesign #HomeDecor
• •Website Product Description (Vase): Meet the 'Groove' Vase – where mid-century vibes meet modern craft. Each line is carefully considered, each curve intentionally sculpted. More than just a vessel, it’s a handcrafted statement piece designed by Ethan Streicher to bring a touch of artful personality to your space. Because your home deserves objects with soul.
• •TikTok Video Caption (Process Video): From a lump of clay to a glowing friend! 💡 Watch the journey of our 'Checkered Mushroom' lamp. It's a little bit of messy, a lot of love, and a whole lotta patience. What should we make next? Let us know in the comments! #StudioLife #CeramicsProcess #HandmadeWithLove #StreicherGoods #PotteryReels #ArtfulDesign
• •Email Newsletter Snippet (Brand Story): Remember doodling on everything as a kid? Our founder, Ethan, never really stopped. After a decade in graphic design, he swapped pixels for pottery, chasing the thrill of making tangible art. Streicher Goods is all about that playful exploration, bringing unique, functional ceramics from our Brooklyn studio to your home. Discover the story behind each piece.
• •Promotional Ad (Targeting Design Enthusiasts): Tired of the ordinary? Streicher Goods offers handcrafted ceramic lighting and homewares that blur the line between art and everyday objects. Designed by Ethan Streicher with a playful spirit and an eye for modern aesthetics. Elevate your space with pieces that tell a story. Shop the collection now.