Tono de Marca

Bold, colloquial, and confident, heavily influenced by Australian slang and a casual, direct-address style. It's informal, humorous, edgy, and authentic.

Valores de Marca

• •Efficacy & Results
• •Scientific Innovation
• •Transparency & Honesty

Mejores Prácticas

• •Embrace Australian Slang Authentically: Use terms like 'Suss' and 'Ya Kiddin' to build local identity without alienating a broader audience.
• •Lead with the 'Why,' Not Just the 'What': Connect product features to solving specific problems (e.g., 'ultimate dieting tool' instead of 'fat burner').
• •Balance the Science and the Swagger: Blend scientific credibility with bold attitude, providing 'reasons to believe' for edgy claims.
• •Maintain the Founder's Voice: Feature 'Your Skipper - Tim Bradstreet' to add a personal, authentic touch.
• •Let Customer Stories Drive the Narrative: Prominently feature customer reviews and testimonials as success stories to build powerful social proof.

Percepción Social

Positive within its target niche among customers who praise effectiveness and taste, viewed as an aspirational lifestyle brand supporting high-performance living. Broader mainstream awareness is limited, indicating growth opportunity.

Ejemplos de Copy

• •Stop settling for jittery energy and zero results. MOJO is your dieting toolkit in a tub. We're talking clean, euphoric energy, zero bloat, and a formula that actually helps your body shred stubborn fat. This isn't magic, it's science. Suss the difference. #StreetSupps #EnergyForTheBrave #NotAnotherFatBurner
• •Headline: That 3 PM crash? Bin it. Body: You know the feeling. The morning pre-workout wears off and you're left feeling flat. Street Supps was built to fix that. Our scientifically-backed formulas provide sustained energy and focus that lasts, so you can smash your workout and the rest of your day. No jitters, no crash, no joke. CTA: Shop The Range.
• •Ready to go full send? We get it. Whether it's a heavy leg day that has you scared or a weekend festival with the crew, some days require more. 'Ya Kiddin Full Send' is your liquid motivation. Packed for intense energy, laser focus, and a pump that'll have you doing double-takes in the mirror. This is for the brave. This is for you.
• •Subject: Tired of supplements that don't work? So were we. Body Preview: That’s why we created Street Supps. Let us introduce you to Mojo, the dieting tool that’s changing the game...
• •Video Ad Script Summary: Scene 1 shows someone bloated, tired, uninspired. VO/Text: 'Bloated? Tired? Over it?' Scene 2 shows them mixing/drinking Mojo, then training hard, working efficiently, enjoying social life. VO/Text: 'Get your Mojo back. Street Supps. Energy for the brave.'