Brand Tone

Uplifting & Positive, Whimsical & Playful, Thought-Provoking & Poetic, Authentic & Genuine, Encouraging & Empowering, Accessible & Inclusive

Brand Values

• •Positivity & Optimism
• •Creativity & Self-Expression
• •Connection & Community
• •Personal Growth & Resilience
• •Meaningful Communication
• •Social Engagement & Change
• •Authenticity & Hard Work
• •Evolution & Challenge

Best Practices

• •Embrace Optimistic Language: Always lean towards positive framing. Use words that are hopeful, encouraging, joyful, and uplifting. Even when addressing serious topics, find the angle of resilience, growth, or collective action.
• •Stay True to the Visual-Verbal Harmony: Ensure the copy always complements Jeremyville's distinct visual style. If the art is whimsical and colorful, the language should echo that playfulness while still being capable of delivering a thoughtful message.
• •Inject Personality & Authenticity: Write as if Jeremyville himself is speaking – with a blend of thoughtful insight, gentle humor, and genuine care. Share personal reflections or the inspiration behind a piece where appropriate, making the brand feel human and relatable.
• •Focus on Connection, Not Just Commerce: While the goal is to sell art and products, the primary communication should aim to connect with the audience on an emotional and intellectual level. Frame product descriptions around the feeling or message they convey, rather than just their physical attributes.
• •Maintain a Consistent Core Message: Across all platforms and communication, reiterate the core values of positivity, creativity, community, and personal growth. Whether it's a product description, a social media post, or a newsletter, ensure it aligns with Jeremyville's mission to spread good vibes and encourage a more thoughtful, positive world.

Social Perception

Beloved Artist, Source of Positivity, Relatable & Human, Creative & Inspiring, Community-Focused, Internationally Acclaimed

Copy Examples

• •For a new art print release: "Unlock a little more joy. ✨ Our new 'Sunny Side Up' print by Jeremyville is here to remind you that even on cloudy days, there's a whole universe of brightness waiting to be found. Add a dose of optimism to your space. #StreetsOfJeremyville #PositiveVibes"
• •For a sculpture collection: "Meet the Dream Weavers from the Streets of Jeremyville. Each character is a tiny talisman, a colorful friend to nudge you towards your own wonderfully weird and brilliant path. What story will you tell together? #Jeremyville #ArtThatSpeaks #CollectJoy"
• •Instagram caption for a CSA message: "A little thought for your Thursday: Growth isn't always a giant leap. Sometimes it's the quiet decision to keep planting seeds, even when you can't see the flowers yet. 🌱 Keep going. You've got this. #JeremyvilleCSA #MentalWellness #KeepGrowing #CommunityLove"
• •For a collaboration announcement: "Two worlds collide in a burst of color and creativity! Streets of Jeremyville x [Collaborator Brand] are thrilled to bring you a collection that’s all about finding the extraordinary in the everyday. Get ready to wear your heart on your sleeve (and your smile everywhere else!). 😊 #JeremyvilleCollab #[CollaboratorBrand] #ArtMeetsLife"
• •Website banner for the shop: "Wander through the Streets of Jeremyville. Discover art, objects, and apparel filled with playful thoughts and positive energy. Your daily dose of delight starts here. Explore the collection and find your spark! ✨ #ShopJeremyville #CreativeLiving"