Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
passionate, approachable, encouraging, friendly, informal, enthusiastic, community-oriented.
Brand Values
- •Passion for the Sport
- •Authenticity and Specialization
- •Community and Nostalgia
- •Customer-Centricity
- •Quality
Best Practices
- •Lead with Passion: Every piece of copy, from product descriptions to social media posts, should reflect a genuine love for street and ball hockey. Use enthusiastic and energetic language.
- •Embrace Nostalgia: Continue to tap into the shared memories of childhood street games. Use storytelling to connect with the audience on an emotional level.
- •Be the Expert, Friendlily: Position the brand as a knowledgeable specialist, but maintain an approachable and non-intimidating tone. Avoid overly technical jargon unless explaining a specific product benefit.
- •Keep it Playful and Bold: Don't be afraid to use humor and be slightly edgy, as seen in the "Bring your balls on the street!" motto. This distinguishes the brand from more traditional sports retailers.
- •Build Community: Use inclusive language ("we," "us," "fellow players"). Encourage user-generated content, such as photos of their games and gear, to foster a sense of belonging and community around the brand.
Social Perception
Dedicated and authentic specialist within the street and ball hockey community, viewed as experts and passionate advocates, with a generally positive or neutral perception.
Copy Examples
- •Remember the endless summer days? The scuffed knees? The perfect shot? We do. That's why we bring you the best gear for the game that never gets old. It’s time to get the old crew back together. #YardGamesToGlory
- •Real passion. Real gear. We're not just a store; we're players. Born from the love of the game, we import and provide only 100% authentic street and ball hockey equipment. Gear up with people who get it.
- •Your old stick won't cut it anymore. The game has evolved, and so has the gear. From high-performance sticks to shoes that grip the asphalt, we have everything you need to dominate the court. Check out our latest arrivals.
- •Warning: May cause extreme fun and nostalgia. Rediscover the joy of street hockey. We've got the official balls, the protective gear, and the expert advice to get you back in the game you loved as a kid. What are you waiting for?
- •Bring Your Balls On The Street. It's more than our motto; it's our mission. As Finland’s first street hockey specialist, we're here to grow the game we live and breathe. Join the movement.
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