Brand Tone

Passionate & Enthusiastic, Quality-Focused & Technical, Authentic & Unique, Community-Oriented, Ambitious & Risk-Taking

Brand Values

• •Authenticity: A core principle mentioned in their founding story.
• •Quality & Craftsmanship: Commitment to high manufacturing standards and producing the best goods possible using locally sourced materials.
• •Innovation & Design: Utilizing technology like CAD modeling, 3D scanning, and CNC machining to create unique and functional products.
• •Customer Inspiration: Aiming "to create an experience that inspires others."
• •In-House Production: Pride in designing, crafting, and shipping products from their California facility.

Best Practices

• •Emphasize "In-House" and "Made in California": This was a strong selling point, highlighting quality control and supporting local manufacturing.
• •Showcase the Craftsmanship: Use visuals and language that highlight the TIG welding, precision laser cutting, and detailed design work.
• •Maintain a Passionate and Authentic Voice: Connect with the enthusiast community by sharing the genuine passion behind the brand.
• •Highlight Technology and Innovation: Talk about the use of CAD, 3D scanning, and CNC machining to reinforce the engineering prowess.
• •Focus on the "Why": Continuously reiterate the commitment to authenticity and inspiring fellow car builders, as stated in their mission and founding principles.

Social Perception

Historically perceived as a provider of high-quality, well-designed, and American-made aftermarket car parts, known for innovation and good customer service. Recently, perception has drastically changed due to reported operational issues, lack of communication, unfulfilled orders, and bankruptcy filing, leading to frustration and disappointment.

Copy Examples

• •Headline: AUTHENTICITY, ENGINEERED. Body: Your build is a statement. Don't settle for imitation. Street Faction delivers unique, in-house designed and manufactured parts, crafted with precision in Southern California. Experience the difference. Call to Action: Shop Now & Elevate Your Build.
• •Headline: FROM CONCEPT TO YOUR CAR. PASSIONATELY BUILT. Body: We live and breathe car culture. That's why every Street Faction part starts as an idea, is meticulously CAD-designed, and expertly TIG-welded right here in our shop. Quality you can see and feel. Call to Action: Discover Our Latest Innovations.
• •Headline: NO RISK, NO REWARD. ALL AUTHENTICITY. Body: We poured our passion into Street Faction, and it shows in every bash bar, door card, and seat bracket we create. Built for enthusiasts, by enthusiasts. Call to Action: Join the Faction.
• •Headline: PRECISION CRAFTED. TRACK TESTED. STREET APPROVED. Body: Using cutting-edge 3D scanning and CNC technology, we engineer parts that fit flawlessly and perform when it matters most. Elevate your daily or dominate the track. Call to Action: Explore Our Product Lines.
• •Headline: INSPIRE YOUR BUILD. Body: Our mission is to create an experience that inspires you. With Street Faction Engineering, you're not just buying parts; you're investing in quality, authenticity, and a shared passion for automotive excellence. Proudly made in California. Call to Action: See What's New.