Brand Tone

youthful, trendy, and approachable

Brand Values

• •Trend-Focused
• •Affordability
• •Community Engagement
• •Self-Expression

Best Practices

• •Create a "Voice" Cheat Sheet: Develop a simple document outlining key characteristics of the brand voice (e.g., "Friendly, Upbeat, Trendy") and a list of "words we use" (e.g., "obsessed," "vibe," "fit") and "words we avoid" (e.g., "formal," "purchase," "garment"). This ensures anyone writing copy is aligned.
• •Stay Engaged with Your Audience: The brand's approachable tone is reinforced by its interaction with customers. Continue to respond to comments and DMs in the same friendly and casual voice used in captions. This authentic engagement makes the brand feel more like a friend than a corporation.
• •Use Visuals That Match the Tone: The visual content on social media—photos, videos, and graphics—should reflect the youthful and trendy tone. Bright, high-quality images, fun graphics, and relatable models reinforce the brand's personality.
• •Prioritize Authenticity: Avoid corporate or overly polished language. Share behind-the-scenes content, staff picks, or even bloopers from a video shoot. This level of transparency builds trust and strengthens the connection with a younger audience that values authenticity.
• •Be Consistent Across All Platforms: Whether it's a website product description, an Instagram caption, a Facebook post, or a TikTok video, the voice should be instantly recognizable. While the format changes, the personality of the brand should remain constant to build strong brand recognition and trust.

Social Perception

The public perception of Street Chic Boutique is largely positive, built upon direct and personal interactions. Customers view the brand as a reliable source for stylish and current fashion finds, showing positive feedback, purchase inquiries, and loyalty. Live selling events generate significant engagement, indicating trust in curation and enjoyment of the interactive shopping experience. There is little negative sentiment, suggesting a satisfied customer base that appreciates personalized service.

Copy Examples

• •Stop scrolling ✋ Your weekend outfit has officially arrived! 🌸 Meet the 'Daisy Dream' dress. Effortlessly cute, comfy, and ready for brunch with the besties. Tap to shop before it’s gone! #OOTD #NewArrival #BoutiqueFinds #StreetChicStyle
• •Set your alarms! ⏰ We're going LIVE tonight at 7 PM with a HUGE haul of new arrivals! We've got dresses, tops, and accessories that you are going to be obsessed with. Get ready to comment 'MINE' because these pieces will go fast! Tag a friend who can't miss this! 😉 #LiveSelling #BoutiqueHaul #ShopNew #StreetChicBoutique
• •How are you styling our new 'Rock Angel' Tee? 🤘 With distressed jeans or a chic skirt? VOTE NOW! 👇 #StyleInspo #ThisOrThat #HowToWear
• •✨ Inside: Your Next Favorite Outfit...
• •From 0 to 100 real quick with this fit from @streetchic.boutique 🔥