Brand Tone

Whimsical & Playful, Imaginative & Creative, Accessible & Friendly, Optimistic & Joyful, Slightly Witty/Clever, Appreciative (of the small things)

Brand Values

• •Creativity & Imagination
• •Joy & Positivity
• •Accessibility of Art
• •Ephemerality & The Present Moment
• •Environmental Interaction & Harmony
• •Connection

Best Practices

• •Embrace Playful Language: Use words like "whimsical," "charming," "delightful," "cheeky," "curious," "adventure." Don't be afraid of light puns or wordplay where appropriate.
• •Focus on the "Character": Refer to the creatures in the art as if they have personalities and stories. This humanizes the art and enhances its whimsical nature.
• •Keep it Positive and Uplifting: The core emotion is joy. Copy should reflect this, aiming to make the reader smile or feel a sense of wonder.
• •Speak from a Place of Imagination: Encourage the audience to see the world as David does – full of potential characters and stories hidden in plain sight.
• •Be Authentic and Accessible: Avoid overly complex or academic art jargon. The language should be as friendly and approachable as the art itself. Let David Zinn's genuine passion for his work shine through.

Social Perception

Highly Creative & Talented, A Source of Delight, Unique & Original, Childlike Wonder, Environmentally Conscious (in a subtle way), Community Enhancer

Copy Examples

• •For a new print release: "Spotted: a wild Nomo in its natural habitat... now ready to brighten *your* habitat! Bring home the latest chalky charm from David Zinn – smiles guaranteed."
• •For a book promotion: "Ever wonder what secrets the cracks in the sidewalk hold? Dive into David Zinn's world where imagination paves the way. Our latest book captures the magic, one charming creature at a time."
• •General social media post showing new art: "A little bit of rain can't dampen this fellow's spirits! Just a friendly face popping up to say hello and remind you to find the extraordinary in the ordinary."
• •For a calendar product: "Make every month a little more magical. David Zinn's beloved street creatures are here to guide you through the year with a wink and a smile. Perfect for your wall, or a gift for your favorite daydreamer!"
• •Highlighting the ephemeral nature: "Catch them while you can! David Zinn's chalk art is a fleeting joy, but our prints and books keep the wonder alive forever. What little pavement pals have you spotted lately?"