Brand Tone

Aspirational, Trendy, Youthful, Energetic, Promotional, Direct, Confident, Approachable

Brand Values

• •Fashion-Forward
• •Quality
• •Style & Comfort
• •Accessibility/Affordability
• •Customer Experience

Best Practices

• •Develop a Tone of Voice Guide: Document the key characteristics of Hi Street's brand voice (e.g., aspirational, youthful, confident, direct but approachable) with examples of do's and don'ts for all content creators.
• •Know Your Audience on Each Platform: While maintaining a core brand voice, subtly adapt the tone for the specific demographic and communication style of each social media platform (e.g., more playful and visual on TikTok, slightly more descriptive on Facebook or the website).
• •Use Strong Visuals and Complementary Copy: Ensure the copy enhances and aligns with the aspirational and trendy visuals used in posts and campaigns. The words should match the energy and style of the images/videos.
• •Incorporate Keywords Naturally: Blend relevant keywords like "latest trends," "premium quality," "Western wear," and "Pakistan fashion" into the copy in a way that feels authentic and not forced, reinforcing brand values.
• •Be Consistent with Calls to Action and Hashtags: Use clear, direct calls to action ("Shop Now," "Discover More," "Get The Look") and a consistent set of core brand hashtags alongside campaign-specific ones to build recognition and reinforce the brand message.

Social Perception

Hi Street PK is likely perceived as a go-to brand for contemporary Western fashion in Pakistan, particularly for a younger, style-conscious demographic. The emphasis on "New Arrivals" and frequent sales suggests a brand that is dynamic and offers regular opportunities for customers to engage with new trends at potentially competitive prices. Their active social media presence across multiple platforms indicates an effort to be visible and connect with their audience where they spend their time. The initial focus on handmade leather shoes suggests a foundation in craftsmanship, which they aim to extend to their clothing lines.

Copy Examples

• •Instagram Post (New Dress Collection): "Step into your spotlight. ✨ Our new dress collection just dropped – define your moment. #HiStreet #NewCollection #PakistanFashion #OOTD #TrendyDresses"
• •Facebook Ad (Men's Leather Shoes): "Crafted for the confident stride. Experience the luxury of genuine Pakistani leather with Hi Street's premium shoe collection. Shop now and own your style. #HiStreetMen #LeatherShoesPK #PremiumQuality #MensFashionPakistan" [Reference to handmade leather, 8, 18]
• •TikTok Video Caption (Styling a Co-ord Set): "Weekend vibe check: LOCKED. 🔥 Get the look with our latest co-ord sets. Effortless style, maximum impact. #HiStreetStyle #CoordSet #FashionPK #TikTokFashion #GetReadyWithMe"
• •Website Banner (Seasonal Sale): "The Style Upgrade You Deserve. Hi Street's [Season] Sale is ON! Refresh your wardrobe with the latest trends at prices you'll love. Don't miss out! #HiStreetSale #FashionDealsPK #LimitedTimeOffer"
• •Email Subject Line (New Arrivals): "Just In: Your Next Favourite Outfit Awaits at Hi Street! collezione!"