Brand Tone

Minimalist, Sophisticated, and Inspirational

Brand Values

• •Quality
• •Uniqueness
• •Accessibility
• •Customer-Centricity

Best Practices

• •Lead with "Sophisticated Simplicity": Always use clean, direct, and elegant language. Avoid slang, overly complex jargon, or excessively casual phrasing. The copy should mirror the minimalist aesthetic of the products.
• •Focus on "How it Feels," Not Just "What it Is": Instead of just describing a poster's dimensions and colors, describe the feeling it evokes. Use words like "calm," "sophistication," "character," and "style" to connect the product to the customer's aspiration for their home.
• •Use Inspirational & Empowering Language: Frame the customer as the creator. Use phrases like "Define your space," "Reflect your style," and "Curate your collection." This empowers them and positions Streck as the tool for their creative expression.
• •Weave in the Value of Quality: Subtly reinforce the high-quality nature of the prints in your copy. Mention "gallery-quality," "outstanding color," and "premium paper" where appropriate to justify the price point and build trust.
• •Maintain a Helpful, Guiding Tone: Consistently offer value beyond the product. Whether through social media tips, blog posts, or email content, act as a knowledgeable friend in interior design. This builds a long-term relationship and brand loyalty.

Social Perception

niche, stylish, and trusted provider of modern wall art

Copy Examples

• •Beyond the Blank Wall. Discover curated art prints that reflect your unique style. Sophistication starts with a single Streck.
• •Your home is a story. Tell it with art that speaks to you. Our 'Vintage Anatomy' print brings a touch of classic curiosity to a modern space. Find the piece that completes your chapter. #StreckArt #ScandinavianDesign #WallArt #HomeDecorInspo
• •Stop Searching. Start Curating. Tired of mass-produced decor? Streck offers high-quality, unique art prints designed to give your home a sophisticated, personal touch. From modern abstracts to reimagined classics, find your perfect piece today and enjoy 10% off your first order. Shop The Collections
• •How to create a stunning gallery wall in 5 easy steps. ✨ Tip 1: Choose a central piece to anchor your design. Our minimalist prints are the perfect starting point for a classy, curated art wall that feels uniquely you. #GalleryWall #HomeInspo #ArtPrints #MinimalistHome
• •Inside: New Arrivals & A Guide to Perfect Placement. Don't just decorate, inspire. Explore our latest prints and learn how to choose the right size for any room.