Brand Tone

Artistic & Passionate, Mystical & Empowering, Nature-Inspired & Ethereal, Authentic & Personal, Appreciative & Calm

Brand Values

• •Empowerment
• •Artisanship & Quality
• •Individuality & Unique Expression
• •Magic & Mystery
• •Connection to Nature & Inspiration

Best Practices

• •Embrace Storytelling: Share the inspiration behind collections and individual pieces, and Julie’s personal connection to her craft. This reinforces authenticity and the 'mystical' and 'artistic' aspects of the brand.
• •Use Evocative & Sensory Language: Incorporate words that appeal to the senses and emotions, reflecting the 'magical,' 'empowering,' and 'nature-inspired' values. Think 'shimmering,' 'glowing,' 'ancient,' 'whispered,' 'radiant.'
• •Maintain a Consistent Voice of Empowerment: Frame product descriptions and brand messages around how the jewelry makes the wearer *feel* – confident, powerful, inspired, unique.
• •Highlight the Artisan & Handcrafted Element: Regularly remind the audience that each piece is made by hand with intention and care by Julie. This reinforces values of 'artisanship' and 'quality.'
• •Stay True to Core Inspirations: Continuously weave in themes of nature, magic, mystery, space, and personal journeys in your narratives to keep the 'mystical' and 'nature-inspired' tones alive.

Social Perception

High-Quality & Unique, Empowering & Meaningful, Artistic & Visionary, Personal & Trustworthy, Magical & Special

Copy Examples

• •Instagram Post (New Collection Launch): Unearth your inner cosmos. ✨ Our new Celestial Aura collection has landed, each piece handcrafted to be a tiny talisman, guiding your journey and empowering your spirit. Discover jewelry that feels like an ancient secret, whispered just for you. Link in bio to explore the magic. #StrayJewelry #CelestialAura #HandcraftedMagic #EmpoweringAdornments #MysticalDesigns
• •Product Description (Labradorite Ring): Gaze into the depths of the Labradorite Ascension Ring and let its iridescent flash awaken your intuition. Hand-forged in sterling silver, this piece isn't just worn, it's experienced. A mystical companion for your everyday, designed to connect you to your unique power and light. Embrace the extraordinary. #StrayJewelry #LabradoriteRing #IntuitiveJewelry #HandmadeTalisman #WearYourMagic
• •'About Us' Snippet for Website: At Stray Jewelry, we believe adornment is an ancient language, a way to speak your soul without words. Julie, our founder and artisan, intuitively crafts each piece, drawing inspiration from the wild heart of nature and the echoes of myth. Our designs are more than metal and stone; they are invitations to feel empowered, to embrace your unique story, and to carry a spark of everyday magic with you. #StrayJewelryDesign #ArtisanJewelry #EmpowermentThroughAdornment #InspiredByNature
• •Facebook Ad (General Brand Awareness): Seeking more than just jewelry? Stray Jewelry offers handcrafted talismans that resonate with your spirit. Each design is born from a passion for ancient mystery and modern empowerment, made to help you feel like the most radiant version of yourself. Explore our collections and find the piece that calls to you. Strayjewelrydesign.com #StrayJewelry #UniqueHandmadeJewelry #EmpoweringPieces #MagicalAdornments #ArtisanCrafted
• •Email Newsletter Teaser (Upcoming Event/Sale): Hello, Wonder Seeker, Prepare to be enchanted. Something magical is on the horizon at Stray Jewelry. We're unveiling a special event soon, filled with pieces designed to ignite your inner power and adorn your journey. Keep your eyes on your inbox – you won’t want to miss this spark. ✨ #StrayJewelry #EverydayMagic #HandcraftedEmpowerment #JewelryWithIntention