Brand Tone

Educational and Informative, Passionate and Mission-Driven, Solution-Oriented, Quality-Conscious and Aesthetic-Aware, Direct and Confident

Brand Values

• •Sustainability
• •Environmental Responsibility
• •Natural Products
• •Quality and Functionality
• •Aesthetics
• •Accessibility
• •Circular Economy

Best Practices

• •Clearly communicate the environmental benefits of using natural straws.
• •Highlight the quality and functionality, emphasizing that they don't get soggy.
• •Use confident and direct language to position the brand as a leader in sustainable solutions.
• •Share facts and positive solutions to educate the audience.
• •Incorporate the founder's story to build connection and trust.

Social Perception

Eco-friendly, high-quality, reliable B2B supplier, innovative problem solver, trusted for quality

Copy Examples

• •Straw by Straw: The solution you have been waiting for to eliminate plastic straw waste.
• •Our straws don't get soggy, ensuring a premium experience without the environmental cost.
• •Make the switch today! Fully biodegradable and compostable, they're the guilt-free way to enjoy your favorite beverages.
• •Discover how Straw by Straw is helping the hospitality industry reduce waste without sacrificing quality or aesthetics.
• •Redefining sustainability in the hospitality industry, one straw at a time.