Brand Tone

aspirational, appreciative, educational, evocative, descriptive, friendly, approachable, professional, respectful

Brand Values

• •Artisan Empowerment
• •Preservation of Heritage
• •Sustainability
• •Authenticity and Craftsmanship
• •Fair Trade

Best Practices

• •Lead with the "Why": Always connect the products back to the core values of artisan support, heritage preservation, and sustainability. This narrative is your strongest differentiator.
• •Use Sensory and Evocative Language: Describe the textures, the materials, and the feeling that the products evoke. Use words that paint a picture of craftsmanship and beauty.
• •Tell the Story of the Artisan: Whenever possible, share the background of the artisans or the region where the craft originates. This adds depth and authenticity to your brand.
• •Educate Your Audience: Briefly explain the significance of the materials used or the traditional techniques employed. This positions your brand as an authority and enriches the customer's understanding.
• •Maintain a Respectful and Appreciative Tone: Your copy should always reflect a deep respect for the artisans and their work. Avoid overly casual or trendy language that might undermine the perceived value of the craft.

Social Perception

Generally positive, appreciated for its mission to support artisans and promote handmade goods. Perceived as a credible marketplace due to verified listings and straightforward transactions. However, there's a desire for more personal interaction and real-life product pictures to build greater trust and understanding. Social media presence is aesthetically pleasing but has a modest following, indicating it's still building its community and broader public recognition.

Copy Examples

• •From the hands of master artisans in Moradabad to the heart of your home. Our new brass collection is more than just decor; it's a piece of history, a story of craftsmanship, and a beacon of timeless elegance. Discover the divine artistry in every detail.
• •Illuminate your space with the gentle glow of nature. Hand-woven by skilled artisans, our bamboo lampshades are a testament to sustainable design and intricate craftsmanship. Let the warm light and natural textures create a sanctuary of calm in your home.
• •Behind every thread, every brushstroke, and every carving is a story of passion and perseverance. This week, we invite you to meet the incredible artisans who breathe life into our collections. Learn about their traditions, their inspirations, and how your support helps keep their heritage alive.
• •Wear the change you want to see. Our sustainable fashion line is crafted from ethically sourced, eco-friendly materials, offering you a style that is both beautiful and kind to our planet. Redefine your wardrobe with purpose.
• •From a single thread to a work of art. Watch as our talented artisans transform simple yarn into intricate patterns. Each stitch is a testament to their skill and dedication. Bring home a piece of handmade love.