Brand Tone

friendly, nostalgic, and playful

Brand Values

• •Vintage Inspiration
• •Comfort and Practicality
• •Quality
• •Originality and Intentionality
• •Mom-Owned

Best Practices

• •Embrace Nostalgia: Consistently use language and imagery that evokes the fun and free spirit of the 60s and 70s. Think "groovy," "far out," "flower power," "retro."
• •Keep it Playful and Friendly: Use an enthusiastic and approachable voice. Incorporate emojis where appropriate on social media to enhance the playful feel.
• •Highlight Comfort and Quality: Remind customers that while the clothes are stylishly retro, they are also made with soft, durable, and practical materials for active kids.
• •Showcase Originality: Emphasize the unique, non-mass-produced nature of the designs and the care that goes into creating them.
• •Connect with "Vintage-Loving Moms": Tailor messaging to resonate with mothers who appreciate vintage aesthetics and want unique, quality clothing for their children. Use language that speaks to their desire for individuality and cherished items.

Social Perception

Customers generally perceive the brand positively, frequently praising the unique, retro designs and the quality of the clothing. Reviews often highlight how "cute" and "adorable" the outfits are, and their suitability for themed events like "groovy" birthday parties. The vibrant colors and true-to-size fitting are also appreciated. The brand appears to have a loyal following among "vintage-loving moms." Social media engagement shows appreciation for the vintage aesthetic and original designs. Users express excitement for new "groovy" items and some even wish for adult sizes.

Copy Examples

• •Get your little one ready to groove! Our retro-inspired rompers are as comfy as they are cute. ✨ #StrawberryJamKids #GroovyBaby #VintageVibes
• •Flower power for the playground! 🌸 Soft, playful, and ready for adventure. Shop our latest 70s-inspired collection. #RetroKids #PlayfulFashion #StrawberryJamStyle
• •Inspired by yesterday, designed for today's little dreamers. Colorful, comfy, and oh-so-cute! ❤️ #KidsFashion #VintageInspired #ComfortIsKey
• •Making memories in style! Our unique vintage prints are perfect for every special (and everyday) moment. Pass down the love. #CherishedClothes #OriginalDesigns #StrawberryJamKids
• •Warning: May cause spontaneous dancing! Our bold and fun outfits are made for little ones who love to express themselves. #FunFashion #KidsStyle #RetroCool