Brand Tone

Whimsical, Nostalgic, and Playful, evoking childhood wonder and imagination.

Brand Values

• •Quality and Craftsmanship
• •Comfort and Practicality
• •Safety
• •Imagination and Artistic Expression
• •Nostalgia and Cherished Memories

Best Practices

• •Lead with Imagination: Always frame the product within a narrative of play, wonder, or adventure. Use words like "imagine," "adventure," "magical," "wonder," and "playful."
• •Highlight Quality Through Comfort: Connect high-quality materials directly to the benefit for the child. Instead of just "high-quality fabric," use phrases like "ultra-soft for all-day comfort" or "durable enough for any adventure."
• •Embrace Nostalgia: Subtly weave in the theme of creating memories. Use phrases like "clothes that become memories," "their future favorite," or "cherished moments." This connects emotionally with the parent audience.
• •Keep the Voice Cheerful and Warm: The tone should always be positive, friendly, and slightly whimsical. Avoid overly technical jargon and maintain a simple, clear, and joyful voice.
• •Specify the "Why": For every feature, explain the benefit. "UPF 50+ protection *for safe fun in the sun*." "Meticulously crafted *to become a treasured reminder of their magical years*." This reinforces the brand's core values in every piece of communication.

Social Perception

Perceived as a premium, design-focused children's clothing brand, known for unique illustrator-designed prints, high quality, safety features (e.g., UV protection), and a modern, international appeal.

Copy Examples

• •Puddle jumping just got an upgrade. 🐸 Our new Froggy Raincoat isn't just about staying dry—it's about turning rainy days into the best adventures. Made with waterproof material and a whole lot of playful spirit, so your kid can be a kid, whatever the weather. #StrawberryFieldKids #LetThemPlay #RainyDayFun
• •Dream of magical adventures in our ultra-soft organic cotton pajamas. Inspired by starry nights and childhood wonder, these PJs are crafted for comfort and designed to become a treasured part of their bedtime routine. We use only the safest, softest materials because we know that a good night's sleep is the start of a great day of play.
• •Remember that favorite t-shirt you wore everywhere as a kid? The one that felt like a superhero cape? At Strawberry Field Kids, we make clothes that are destined to become those memories. Our latest collection, born from an artist's sketchbook, is full of fun, fresh designs that celebrate the joy of just being a kid. Shop now and find their new favorite.
• •Fun, fresh kidswear for kids to be kids! STRAWBERRYFIELDKIDS creates premium, imaginative clothing that’s as durable as it is delightful. From playdates to picture days, our unique designs and quality fabrics ensure your little one is always comfortable and confident. Shop the collection inspired by childhood wonder.
• •Hello, Sunshine! ☀️ Our new swimwear collection has arrived. Featuring UPF 50+ protection and playful, artist-drawn prints, each piece is designed for safe and stylish fun in the sun. Dive into a summer of imagination!