Brand Tone

direct, urgent, slightly alarmist, solution-oriented, and reassuring

Brand Values

• •Hygiene and Health
• •Convenience and Simplicity
• •Quality and Effectiveness
• •Affordability

Best Practices

• •Lead with the "Yuck" Factor, Then the Solution: Startling statistics about germs or relatable descriptions of a "greasy, oily screen" can be effective hooks. Immediately follow up by presenting the Strato Screen Cleaner™ as the quick and easy solution.
• •Emphasize Simplicity and Speed: Use action-oriented and straightforward language. Words like "spray," "wipe," "clean," and "done" convey efficiency. Highlighting the simple "Step 1, Step 2, Step 3" process reinforces this.
• •Focus on Portability and "On-the-Go" Use: The target audience is likely active and uses their devices everywhere. Use phrases like "wherever you are," "tuck into your bag," and "for all of your mobile devices" to appeal to this lifestyle.
• •Use Relatable Scenarios: Paint a picture for the customer. Mention "oily fingerprints," "smudges," and "dust" to make the problem tangible. This makes the solution feel more necessary.
• •Maintain a Sense of Urgency: Limited-time offers like "50% Off" and calls to action like "Get yours today" create a sense of immediacy that can drive conversions. This should be woven into the copy to encourage immediate purchase.

Social Perception

The social perception is primarily shaped by uniformly positive customer reviews on its own website, praising effectiveness and speed of delivery. Outside of its domain, there is little independent discussion or review, suggesting limited reach and a tightly controlled reputation.

Copy Examples

• •Your Face's Other Best Friend. You wouldn't go a day without washing your face. Your phone deserves the same treatment. The Strato Screen Cleaner™ eliminates smudges, fingerprints, and germs with one simple spray and wipe. Keep your screen as clean as your reflection.
• •The Most Important Thing You'll Carry All Day. Keys, wallet, phone... and your Strato Screen Cleaner™. In a world where your phone is your lifeline, keep it pristine and germ-free. Our compact 2-in-1 cleaner is the essential accessory for a clear and healthy digital life.
• •Stop Scrolling Through a Dirty Window. Every tap and swipe leaves a mark. Over time, your screen becomes a canvas of grime. The Strato Screen Cleaner™ is your instant refresh button. A quick spray and a wipe is all it takes to see your world in crystal clear high-definition again.
• •That "New Phone" Feeling, Every Single Day. Remember how it felt to unbox your phone? That perfectly clean, untouched screen? Recapture that feeling every day with the Strato Screen Cleaner™. It’s not just clean, it’s a renewal.
• •Don't Let Your Screen Betray You. In a video call or showing a photo, a dirty screen is a distraction. Present your best self with a screen that’s as sharp as your ideas. The Strato Screen Cleaner™ ensures you’re always ready for your close-up.