Tono de Marca

Educational & Informative, Transparent & Honest, Approachable & Friendly, Passionate & Authentic, No-nonsense

Valores de Marca

• •Science-First
• •Efficacy
• •Transparency
• •Accessibility & Affordability
• •Education
• •Inclusivity
• •Cruelty-Free
• •Integrity

Mejores Prácticas

• •Prioritize Education Over Hype: Always explain the *why* and *how* behind product benefits, referencing scientific concepts or key ingredients in an easy-to-understand way. Avoid making exaggerated claims or relying on fleeting trends.
• •Embrace Transparency: Be open about your formulation philosophy, ingredient choices, and even the manufacturing process where appropriate. If a product is fragrance-free and has a natural scent from its ingredients, be upfront about it.
• •Use an Accessible, Intelligent Voice: Write as if you're explaining something to a smart friend who is eager to learn – avoid overly technical jargon unless you explain it immediately, but don't dumb things down. Maintain a respectful and knowledgeable tone.
• •Show, Don't Just Tell, Authenticity: Let the founder's passion and the brand's genuine commitment to quality shine through. Share the "why" behind the brand. User-generated content and real testimonials can bolster this.
• •Stay True to Core Values in Every Communication: Whether it's a product description, social media post, or customer service interaction, ensure the language consistently reflects Stratia's dedication to science, efficacy, transparency, accessibility, and education. Create a simple brand voice guide with key approved terms and phrases.

Percepción Social

Trusted & Respected, Effective for Sensitive Skin, High-Quality at a Fair Price, Authentic & Founder-Driven, Cult Following, Transparent & Educational

Ejemplos de Copy

• •Headline: Tired of Skincare That Promises the Moon but Doesn't Deliver? Body: At Stratia, we believe in science, not miracles. Our formulas are obsessively researched and packed with ingredients proven to work. No fluff, no fads, just effective skincare that supports your skin's health. Discover the science of healthy skin.
• •Headline: Your Skin Barrier's Best Friend: Meet Liquid Gold. Body: Packed with ceramides, cholesterol, and fatty acids – the very building blocks of your skin – Liquid Gold is designed to replenish and restore. It's not just a moisturizer; it's a hug for your skin, backed by science. Give your skin the gold standard.
• •Headline: Decode Your Skincare: We Make Science Simple. Body: Ever feel lost in a sea of jargon and trendy ingredients? We get it. That’s why we break down the science behind every Stratia product. From our in-house lab to your shelf, we're committed to transparency and education, so you know exactly what you're putting on your skin and why. Healthy skin starts with understanding.
• •Headline: Real Results, Radically Honest Skincare. Body: Founded by a skincare obsessive for skincare obsessives. Stratia was born from a passion for research and a desire for effective, no-nonsense products. We formulate and manufacture in-house, ensuring every bottle meets our high standards for efficacy and safety. Skincare for all, driven by science.
• •Headline: Gentle Enough for Sensitive Skin, Powerful Enough to See a Difference. Body: At Stratia, we formulate for everyone. Our products are tested on all skin types and tones because we believe effective skincare should be accessible. Experience gentle, science-backed formulas that nurture your skin without irritation. Your journey to healthier skin is here.