Brand Tone

Enthusiastic, Playful, Trust-seeking, Promotional

Brand Values

• •Uniqueness and Creativity
• •Quality Craftsmanship
• •Customer Satisfaction
• •Making Moments Special
• •Affordability/Value

Best Practices

• •Develop a "Brand Voice" Document: Clearly define the brand's personality traits (e.g., playful, trustworthy, enthusiastic), key vocabulary, "do's and don'ts" for language, and examples of on-brand copy. Share this with anyone creating content.
• •Use "You" and "Your" Frequently: Address the customer directly to create a personal and engaging connection, reinforcing the customer-focused value (e.g., "Your trusted gift shop," "aims to fulfill *your* expectations").
• •Incorporate Emojis and Exclamations (Strategically): Reflect enthusiasm and playfulness, especially on social media and in promotional materials. Use them to add personality but avoid overuse which can seem unprofessional in more formal communications (like policy pages, though even there, Strathon maintains a relatively direct and clear tone).
• •Highlight Uniqueness and Emotional Benefits: Focus copy on what makes the products special (e.g., "handcrafted," "unique," "artistic") and the joy or memorability they bring, rather than just features (e.g., "make your gift memorable," "adds a touch of charm").
• •Maintain Transparency and Build Trust in All Communications: While being playful and promotional, ensure that information regarding policies (shipping, returns) is clear and easily accessible, as Strathon attempts to do on their FAQ and policy pages. Even if policies are strict, clear communication helps manage expectations and reinforces trustworthiness.

Social Perception

Mixed Legitimacy signals, Engaging on TikTok, Focus on Niche Products, Customer Service Interaction (as per policies)

Copy Examples

• •(Homepage Banner): "Unlock Joy! ✨ Discover unique, handcrafted gifts that make every occasion unforgettable. Your trusted source for a sprinkle of magic! Shop our 50% Off Sale now!"
• •(Product Description - Kuromi Calendar): "Unleash your inner rebel! 😈💜 Our 2025 Kuromi Calendar is bursting with edgy charm and playful vibes. Get your daily dose of cute and organized – a perfect gift for the Kuromi fan in your life (or for yourself!). Grab it before it's gone!"
• •(Social Media Post - TikTok/Instagram): "😱 Stop scrolling! You *need* to see our NEW 3D Memo Pad transform! 🏰✨ Perfect for notes, even better as a desk masterpiece. Make your reminders memorable! Link in bio for a special discount! #StrathonWorks #GiftIdeas #UniqueGifts #3DArt"
• •(Email Subject Line): "💖 Special Delivery! Your Next Favorite Gift is Inside (Plus a Treat!)"
• •(About Us Snippet): "At Strathon, we believe gifts should be as unique and special as the people receiving them. That's why we pour passion and care into every handcrafted item. Trust us to help you make their day truly memorable. 😊"