Brand Tone

passionate, educational, and inspiring, with a touch of whimsical charm

Brand Values

• •Sustainability
• •Community Empowerment
• •Education
• •Authenticity and Heritage
• •Creativity

Best Practices

• •Lead with Passion: Every piece of copy should reflect the genuine passion for gardening, sustainability, and community that is at the heart of the brand.
• •Educate and Inspire: Frame your content to not just sell products, but to educate your audience about the benefits of gardening and inspire them to get their hands dirty.
• •Embrace the Whimsy: Don't be afraid to use creative and charming language, especially in product names and descriptions, to reflect the brand's unique personality.
• •Tell the Story: Weave the brand's story and its social mission into your communication. This will help build a deeper connection with your audience.
• •Maintain Visual Consistency: Ensure that the vintage, botanical aesthetic of the packaging is reflected in all visual content to create a cohesive and recognizable brand identity.

Social Perception

positive, particularly within the media and likely among those who share the brand's values. It is perceived as a socially responsible and mission-driven company with a unique and aesthetically pleasing product. The narrative of a founder with a passion for both gardening and social change is a powerful and appealing one.

Copy Examples

• •Become a hero for our buzzing friends. Our Bee Garden Kit is more than just seeds; it's a promise to nurture the pollinators that our ecosystem depends on. Plant a patch of hope and watch your garden come to life. #FeedTheBees #Strathcona1890 #SustainableGardening
• •No yard? No problem. Discover the joy of growing your own food, right on your balcony. Our Urban Seed Collections are specially curated for small spaces and big harvests. Start your urban farm today. #UrbanGardening #ContainerGardening #GrowYourOwnFood
• •Patience is a virtue, but who has the time? Our 'Quick & Dirty' seed kit is for the eager gardener who wants to see results, fast. Perfect for beginners and those who just can't wait to taste the freshness of a homegrown harvest. #QuickAndDirty #GardeningForBeginners #InstantGratification
• •Every seed you plant with us helps sow the seeds of change. A portion of our proceeds goes towards creating gardening programs and job opportunities in our community. Together, we're growing a better world, one garden at a time. #GardeningWithPurpose #CommunityGrowth #SocialResponsibility
• •Give the gift that grows. Our beautifully designed seed kits are a thoughtful and sustainable present for the nature lover in your life. More than a gift, it's an experience waiting to unfold. #GiftThatGrows #SustainableGifts #GardeningGifts