Brand Tone

Elegant & Sophisticated, Understated & Minimalist, Approachable Luxury, Confident & Proud

Brand Values

• •Quality Craftsmanship
• •Timeless Design & Elegance
• •Heritage & Authenticity
• •Accessibility of Luxury
• •Sustainability & Ethical Practices
• •Customer Loyalty & Connection

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., elegant, sophisticated, understated, confident), approved vocabulary (e.g., "handcrafted," "artisanal," "timeless," "signature"), and phrases to avoid (e.g., overly casual slang, hype-driven superlatives). Share this with everyone who writes for the brand.
• •Prioritize Quality & Craftsmanship in Language: Consistently use words that reflect the meticulous creation process and high-quality materials (e.g., "meticulously handcrafted," "finest Spanish leathers," "skilled artisans," "attention to detail").
• •Emphasize Timelessness over Trends: Focus copy on the enduring nature of the designs, their classic appeal, and their ability to be "cherished for years to come," rather than aligning with fast-fashion cycles.
• •Maintain an Elegant and Refined Vocabulary: Avoid overly casual language, jargon (unless clearly explained and relevant to craftsmanship), or overly aggressive sales tactics. The language should mirror the sophisticated aesthetic of the products.
• •Tell the Story Authentically: Weave in elements of the brand's Scottish heritage, the inspiration behind designs (like the music bar), and the Spanish artisanal connection in a genuine way. This adds depth and reinforces the brand's unique identity.

Social Perception

Positively Perceived for Quality and Design, Elevated by Royal Endorsements, Seen as "Quiet Luxury" or "Accessible Luxury", Growing International Brand, Aspirational yet Attainable

Copy Examples

• •Headline: Strathberry: Where Scottish Design Meets Spanish Artistry. Body: Discover timeless elegance, meticulously handcrafted. Each Strathberry piece is an ode to enduring style and exceptional quality, designed to be cherished for years to come. Experience the signature bar, a hallmark of understated luxury.
• •Headline: The Art of Lasting Luxury. Body: Beyond trends, lies true craftsmanship. Our handbags are brought to life in Spain by skilled artisans, using only the finest leathers. Invest in a piece that tells a story of heritage and meticulous care. Explore the collection.
• •Headline: Define Your Style. Effortlessly. Body: Strathberry offers a sophisticated punctuation to your personal narrative. Clean lines, minimalist design, and our iconic hardware combine to create pieces that are both contemporary and timeless. Find your signature.
• •Headline: More Than a Handbag. A Heritage Piece. Body: From our design atelier in Edinburgh to the hands of master craftsmen in Spain, every Strathberry bag is imbued with a commitment to quality and a passion for enduring beauty. Carry a legacy of modern luxury.
• •Headline: Quiet Confidence. Lasting Impression. Body: Experience the refined appeal of Strathberry. Our designs speak to a discerning taste for quality and understated elegance, marked by our distinctive signature bar. Elevate your everyday with a touch of enduring sophistication.