Brand Tone

Professional & Knowledgeable, Reliable & Trustworthy, Solution-Oriented & Supportive, Friendly & Approachable, Community-Engaged

Brand Values

• •Quality
• •Expertise & Knowledge Sharing
• •Customer Focus & Service
• •Comprehensive Solutions
• •Sustainability & Environmental Responsibility
• •Reliability & Longevity
• •Innovation

Best Practices

• •Prioritize "Solution-Oriented" Language: Frame product descriptions and advice around solving customer problems or helping them achieve their goals (e.g., "make your job easier," "solution for every gardening need").
• •Emphasize Expertise and Knowledge: Back up claims with facts, years of experience, or by highlighting the quality of products and advice offered. Refer to resources like the "Knowledge Base" or "StrataGreen Academy."
• •Maintain a Professional yet Approachable Voice: Use clear, industry-standard terminology where appropriate, but ensure the overall language is accessible and friendly. Avoid overly casual slang but convey warmth and helpfulness.
• •Highlight Reliability and Quality Consistently: Reinforce trust by mentioning years in business, product guarantees (like the 10-year UV breakdown guarantee for Silvereye™ Anti-Birdnetting), customer testimonials, and commitment to quality materials.
• •Showcase a Comprehensive Range & Convenience: Regularly remind the audience of the "one-stop-shop" nature of StrataGreen, the breadth of products available, and the ease of doing business (e.g., fast delivery, nationwide dispatch).

Social Perception

Positive: Customers generally perceive StrataGreen as a reliable supplier with a comprehensive product range, helpful staff, and efficient service. They are seen as knowledgeable and a go-to source for landscaping supplies. Respected in the Industry: Their role as a supplier to professionals, contractors, and councils, along with their long-standing presence, indicates respect within the landscaping and horticultural sectors. Helpful & Supportive: The emphasis on expert advice and customer service contributes to a perception of the brand as genuinely wanting to help customers succeed with their projects.

Copy Examples

• •Headline: Build Greener, Smarter. Your Project, Our Expertise. Body: For over 20 years, StrataGreen has supplied Australia's landscapers with top-quality solutions. From urban tree planting to large-scale revegetation, find everything you need in one place, backed by advice you can trust. Let's make your next project a success. Call to Action: Explore Our Range | Get Expert Advice
• •Headline: Don't Let Erosion Undo Your Hard Work. Body: Protect your landscape with StrataGreen's proven erosion control solutions. Our extensive range, from biodegradable matting to robust gabions, offers sustainable and effective ways to stabilise soil and safeguard your projects. Quality you can depend on, delivered fast. Call to Action: Shop Erosion Control | Ask Our Specialists
• •Headline: The Secret to Thriving Landscapes? It's in the Soil (and Our Supplies!). Body: Unlock your landscape's full potential with StrataGreen. As Australia's trusted supplier of horticultural and environmental solutions, we provide everything from advanced soil conditioners like TerraCottem® to durable garden edging and professional-grade tools. Get the right advice and the best products, all under one roof. Call to Action: Discover Our Products | Visit Our Knowledge Base
• •Headline: Your Project Partner, From Seed to Success. Body: StrataGreen is more than just a supplier; we're your dedicated partner in creating and maintaining exceptional outdoor spaces. With 3000+ products and a team passionate about delivering expert advice and fast, reliable service, we're here to support your vision every step of the way. Call to Action: Open a Trade Account | See Our Project Solutions
• •Headline: StrataGreen: 20+ Years of Equipping Australia's Green Spaces. Body: Quality. Expertise. Reliability. That's the StrataGreen promise. As a leading one-stop-shop for landscape, horticulture, and environmental professionals, we're committed to providing the best products and knowledgeable support to help you achieve outstanding results efficiently. Call to Action: Browse Our Catalogue | Contact Us Today