Brand Tone

Authentic, Confident & Bold, Aspirational & Inspiring, Slightly Rebellious & Edgy, Premium & Quality-Focused

Brand Values

• •Individualism
• •Craftsmanship & Quality
• •Authenticity
• •Passion & Determination
• •Inspiration
• •Classic Elegance with an Engineered Look

Best Practices

• •Develop a Brand Voice Guide: Document the core tone characteristics (e.g., authentic, confident, premium, rebellious grit), key terminology, and "words to avoid." Share this with anyone creating content.
• •Emphasize Storytelling: Weave the brand's origin story (garage beginnings, motorcycle inspiration, L.A. roots) and values (individualism, craftsmanship, passion) into copy whenever relevant.
• •Use Active, Confident Language: Employ strong verbs and a direct tone. Reflect the "get dirty and go execute" mentality. Avoid passive voice and overly hesitant phrasing.
• •Highlight Quality & Craftsmanship: Consistently mention the use of "finest-quality materials," "handcrafted," "locally made," and the durability/longevity of the products.
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy aligns with the visual aesthetic of the brand (clean, modern, with an edgy, high-quality feel). The words should match the pictures.

Social Perception

High-Quality & Luxury, Stylish & Unique, Craft-Oriented, Niche Appeal

Copy Examples

• •Headline for a new jacket: "Engineered for the Unconventional. Crafted for the Uncompromising. This is Strapped L.A."
• •Instagram caption for a product shot: "Born in a Los Angeles garage, built for your journey. Our [Product Name] – pure grit, timeless style. #StrappedMFG #HandmadeLuxury"
• •Website 'About Us' snippet: "We don't just make accessories. We craft statements of individuality. Strapped Los Angeles: For those who execute their vision with passion and precision."
• •Email subject line for a new collection: "Define Your Own Lane. Discover the Latest from Strapped L.A."
• •Product description highlight: "Feel the difference of true craftsmanship. Every stitch, every detail, meticulously brought to life in the heart of L.A. This isn't just a bag; it's a testament to enduring quality."