Brand Tone

relatable, supportive, and fun

Brand Values

• •Functionality and Durability
• •Style and Individuality
• •Empowerment and Entrepreneurship
• •Authenticity

Best Practices

• •Speak their language: Use industry-specific terms and talk about relatable, everyday experiences that stylists and groomers face. This shows you're an insider and builds trust.
• •Embrace User-Generated Content: Actively encourage and feature customers wearing and using your products. This reinforces your brand's authenticity and builds a strong community.
• •Keep it Real and Relatable: Use a conversational and sometimes humorous tone. Avoid overly corporate or formal language. Your voice should sound like a trusted colleague, not a faceless company.
• •Highlight the "Why": Continuously circle back to the brand's core values: the freedom to express personal style while being protected. Every piece of copy should, in some way, reflect this mission.
• •Be Visually Consistent: Ensure that all your visuals, whether on the website or social media, align with the brand's aesthetic – clear, well-lit, and showcasing real professionals in their element, as outlined in your brand ambassador requirements.

Social Perception

The public perception of Strapped Brand, within its target niche, appears to be positive and growing. It is viewed as a practical yet stylish solution to a common problem for stylists and groomers. Customers who engage with the brand on TikTok seem to appreciate the product's quality and the brand's understanding of their profession. The association with a well-respected professional in the cat grooming community, Whitney Bullock, lends credibility and trust to the brand. The perception is that of a brand created by one of their own, who understands their needs and wants to provide a product that is both effective and enhances their work life.

Copy Examples

• •Your outfit is too cute to cover up. Stay flawless and protected from splashes and stains with our clear aprons. Show your style, not your smock. #StrappedBrand #StylistLife #GroomerStyle
• •Durable. Stylish. Fun. The last apron you'll ever need. Designed by stylists, for stylists. Shop now and let your style shine through.
• •Tired of sacrificing your clothes for your craft? We get it. That's why we created Strapped Brand aprons. Waterproof, bleach-proof, and with straps as unique as you are. Reclaim your style in the salon!
• •Meet your new best friend in the salon. Our clear apron offers maximum protection without hiding your look. Featuring deep pockets for your tools and interchangeable straps to match any mood or outfit. It's not just an apron, it's a statement.
• •Love our aprons? Love showing off your style? Become a Strapped Brand Ambassador! We're looking for passionate stylists and groomers to join our crew. Show us how you wear your Strapped! #StrappedAndSlaying