Brand Tone

Empowering & Adventurous, Pleasure-Focused & Sensual, Quality-Conscious & Trustworthy, Modern & Inclusive, Playful & Curious

Brand Values

• •Pleasure & Exploration
• •Quality & Safety
• •Ergonomics & Comfort
• •Innovation
• •Customer Satisfaction
• •Discretion & Trust

Best Practices

• •Prioritize 'Pleasure & Empowerment': All copy should ultimately tie back to the enhancement of pleasure, intimacy, and the empowerment of individuals/couples to explore their desires confidently and safely.
• •Emphasize 'Quality & Trust': Consistently highlight the superior, body-safe materials, ergonomic design, and any quality certifications (like the Red Dot Award) to build and maintain trust.
• •Use 'Sensual & Evocative' Language (Not Crude): Opt for words that are alluring and suggestive of pleasure (e.g., 'extraordinary sensations,' 'silken touch,' 'ignite,' 'explore,' 'discover') while avoiding overly explicit or vulgar terms. Maintain a sophisticated yet approachable feel.
• •Maintain an 'Inclusive & Respectful' Voice: Write for a diverse audience, assuming a mature, open-minded customer base. Avoid gender-restrictive language where possible and focus on shared experiences and individual exploration.
• •Be 'Informative & Clear' (Especially for Product Features): When describing product features, especially innovations like 'Bendable Technology' or adjustable elements, be clear about the benefits for the user (e.g., 'adapts to individual anatomy,' 'optimum comfort during use,' 'personalize each function').

Social Perception

Positive Customer Regard, Innovative & High Quality, Empowering & Sex-Positive, Niche but Respected

Copy Examples

• •Headline: Dare to Explore. Discover New Realms of Pleasure. Body: At strap-on-me®, we believe intimacy is an adventure. Our ergonomically designed harnesses and toys are crafted from the highest quality, body-safe silicone, inviting you and your partner to unlock extraordinary sensations together. Ignite your curiosity.
• •Social Media Post (Image: Artistic shot of a product): Redefine connection. Our latest collection is engineered for comfort, designed for discovery. Experience pleasure, unharnessed. #StrapOnMe #IntimateExploration #CouplesPlay #LuxuryToys
• •Product Description Snippet: Feel the difference quality makes. The [Product Name] features our signature Bendable Technology and soft-touch silicone, contouring perfectly to your desires. It’s not just a toy, it’s an invitation to a new level of shared ecstasy.
• •Email Subject Line: Ready for an Extraordinary Night? Email Body Preview: Your desires deserve the best. Explore strap-on-me® and find beautifully crafted tools designed for ultimate pleasure and connection.
• •Brand Tagline Idea: strap-on-me®: Your Partner in Pleasure.