Brand Tone

Direct and Problem-Solving, Confident and Assured, Practical and Relatable, Enthusiastic and Friendly, Patriotic/Community-Oriented

Brand Values

• •Problem-Solving/Innovation
• •Quality and Durability
• •Efficiency and Convenience
• •American Made/Support Local
• •Customer Focus
• •Professionalism
• •Family-Owned

Best Practices

• •Stay Solution-Oriented: Always frame content around solving the core problem of messy, inconvenient straps. Highlight the ease, efficiency, and peace of mind Strap Lizard provides.
• •Emphasize "Made in America": Consistently weave in the US-made aspect, as it's a key differentiator and appeals to a specific customer value.
• •Use Clear, Direct Language: Avoid jargon. Keep the language practical, straightforward, and confident, reflecting the no-nonsense functionality of the product. "No BS" is a good internal guideline.
• •Show, Don't Just Tell: Utilize visuals (videos, before & afters, user-generated content) extensively to demonstrate the product's effectiveness and ease of use across different applications.
• •Incorporate Customer Voices: Continue to leverage testimonials and user reviews. Authentic experiences build trust and reinforce the brand's relatable, problem-solving image.

Social Perception

Positive, Seen as a Time-Saver, Acknowledged Limitations, Appreciation for "Made in USA", Generally Viewed as a Smart Gadget

Copy Examples

• •Headline: Tired of Strap Sprawl? Body: Stop wrestling with tangled ratchet straps and say goodbye to messy truck beds. The Strap Lizard winds up excess strap in seconds, keeping your gear neat, tidy, and ready to roll. Get yours and reclaim your time! #StrapLizard #TieDownOrganized #NoMoreTangles
• •Headline: The Last Ratchet Strap Accessory You'll Ever Need. Body: Made in the USA and built to last, Strap Lizard is the simple, rugged solution for managing your ratchet straps. Wind, clip, and go – it’s that easy. Spend less time fumbling and more time doing. #MadeInUSA #StrapSolution #WorkSmarter
• •Headline: Professionalism is in the Details. Body: Show your clients you mean business. A clean, organized setup speaks volumes. Strap Lizard keeps your ratchet straps managed and out of the way, ensuring you look sharp and work efficiently. Elevate your load-up game. #ProGrade #ToolOfTheTrade #StrapManagement
• •Headline: Kick Tangled Straps to the Curb! Body: Life’s too short to waste untangling straps. The Strap Lizard offers effortless organization, winding up to 20 feet of strap so you can get on the road faster. Join the thousands who’ve made the switch! #StrapSolutions #TruckLife #CargoControl
• •Headline: Your Straps, Only Smarter. Body: Don't let messy straps slow you down. The Strap Lizard attaches easily to your existing ratchet straps, providing instant organization and protection from the elements. Wind up, clip it, and forget it. It’s the ultimate strap upgrade. #TrailerLife #OrganizationHack #StrapCare