Brand Tone

Professional & Expert, Supportive & Empowering, Innovative, Quality-Focused, Community-Oriented

Brand Values

• •Quality: Providing the highest quality sports medical products.
• •Innovation: Continuously developing and offering advanced taping solutions and products.
• •Education: Empowering users with knowledge on proper taping techniques and injury management.
• •Customer Satisfaction/Support: Committed to meeting the needs of athletes and healthcare professionals.
• •Performance & Efficacy: Designing products that help athletes achieve their goals and manage injuries effectively.
• •Sustainability: Demonstrated through initiatives like the Greentech biodegradable tape.
• •Australian-Owned: Proudly 100% Australian owned and operated.

Best Practices

• •Prioritize Education: Always aim to inform and empower your audience. Whether it's a product description or a social media post, weave in educational insights about application, benefits, or the science behind the product.
• •Emphasize Quality and Efficacy: Use strong, confident language that reflects the high-quality materials and proven effectiveness of Strapit products. Highlight research, professional development, and endorsements where appropriate.
• •Speak the Athlete's Language (and the Physio's): Understand the terminology, needs, and aspirations of your target audiences (athletes, physiotherapists, sports clubs). Address their specific challenges and goals.
• •Maintain Professionalism with an Encouraging Edge: While maintaining an expert voice, ensure the tone is also supportive and motivational. Focus on enabling performance and recovery.
• •Showcase Innovation Authentically: When introducing new products or features (like sustainability), clearly explain the benefits and the "why" behind the innovation, connecting it back to user needs and broader values.

Social Perception

Trusted Supplier, Expert Resource, Innovative Brand, High-Quality Products

Copy Examples

• •Headline: Don't Just Play. Perform. Body: Strapit's advanced sports tapes are engineered for elite athletes and trusted by physios. Experience the difference quality support makes. Push your limits, confidently. #StrapitPerform
• •Headline: The Science of Support. The Art of Recovery. Body: Our kinesiology and rigid tapes, developed with leading sports physiotherapists, offer targeted support to manage injuries and enhance your body's natural movement. Learn the Strapit Method and unlock your potential.
• •Headline: Eco-Conscious. Performance-Driven. Strapit Greentech. Body: Introducing Australia's first biodegradable sports tape. Uncompromised support that’s kinder to the planet. Perform at your peak while making a sustainable choice. #StrapitGreen
• •Headline: From Injury to Ironclad. We've Got You Covered. Body: Whether you're a weekend warrior or a professional athlete, Strapit provides the tools and education you need for effective injury prevention and rehabilitation. Explore our range and tape with confidence.
• •Headline: Empowering Movement. Every Athlete. Every Game. Body: At Strapit, we're dedicated to providing the highest quality sports medical supplies and education, helping you stay in the game and achieve your personal best. Join the Strapit community.