Brand Tone

Practical, Informative, Value-Oriented, Trustworthy, Service-Oriented, Environmentally Conscious, Approachable

Brand Values

• •Affordability/Value for Money
• •Sustainability/Circular Economy
• •Quality and Reliability
• •Inclusivity

Best Practices

• •Get straight to the point about product benefits and service offerings.
• •Consistently mention price benefits (especially for used items), warranty, testing processes, and customer support to build trust and reinforce the value proposition.
• •Subtly weave in sustainability by mentioning the benefits of refurbished goods (reducing e-waste, circular economy) as a secondary benefit.
• •Appeal to eco-conscious consumers without overshadowing the primary tech/value message.
• •Maintain an approachable and helpful stance using welcoming language, clear contact options, and ensure a helpful and reassuring tone of support interactions.

Social Perception

A reliable, affordable, and environmentally conscious local business that provides good quality new and refurbished computer equipment and helpful IT services.

Copy Examples

• •We at Strängnäs Datorer AB strive to...
• •You should be able to...
• •Offer the best used gaming computers for the price.
• •Save up to 90% compared to buying new.
• •All products are professionally function-tested & sold with at least a 14-day hardware guarantee.