Brand Tone

friendly, encouraging, whimsical, optimistic, and comforting

Brand Values

• •Optimism
• •Encouragement & Motivation
• •Connection
• •Comfort & Self-Care
• •Embracing Individuality/Imperfection
• •Joy & Positivity

Best Practices

• •Embrace "Skoshie-isms": Continue to incorporate the brand's unique vocabulary (like "skosh" for "a smidgen" of good) and character traits into all communications. This reinforces brand identity and creates a playful connection.
• •Always Lead with Positivity and Encouragement: Every piece of copy, from social media posts to product descriptions, should carry an underlying message of optimism, encouragement, or comfort, even when addressing challenges.
• •Use Relatable, Simple Language: Keep the language clear, accessible, and warm, as if talking to a friend or a child. Avoid jargon and maintain a conversational style that invites engagement.
• •Highlight Character Voices: When appropriate, let the distinct personalities of Skoshie (optimist), Zeek (multitasker/motivator), and Wisp (introvert/self-accepter) shine through in the copy. This adds depth and relatability.
• •Visual and Textual Harmony: Ensure that the cheerful, whimsical, and gentle visual style of the illustrations is consistently matched by the tone of the text. This creates a cohesive and immersive brand experience.

Social Perception

charming, positive, and creative brand

Copy Examples

• •Instagram Post (Image: Skoshie the Cat plushie with a book): Feeling a little overwhelmed this week? Skoshie gets it! 🐾 Remember to take a 'skosh' of time for yourself and look for the good things, however small. Maybe it's a quiet moment with a cozy story? #SkoshieAndFriends #LookForGoodThings #SelfCareSunday #Encouragement
• •Facebook Ad (Targeting: Parents of young children): Meet Skoshie, Zeek, and Wisp! ✨ These aren't just cute characters; they're friends who teach courage, optimism, and the joy of being unique! Bring home our latest storybook, 'Strange Wild Beings,' and spark conversations with your little ones about embracing their own wonderful weirdness. Shop now and find a 'skosh' of good! [Link]
• •Product Description (For Zeek the Octopus Plushie): Zeek the Octopus is always ready for an adventure and loves to try new things! He knows that even if you can't do *everything*, you can always focus on what you *CAN* do. A perfect cuddly companion to remind your little one (or you!) to embrace their strengths and keep exploring. #BecauseYouCan #SkoshieAndFriends #Motivation
• •Email Newsletter Snippet (Subject: A little sunshine for your inbox ☀️): Hello wonderful friends! Just popping in to share a little dose of optimism. Remember Wisp the Dragon, who's learning that even small steps out of his comfort zone can lead to big adventures? We all have a bit of Wisp in us! This week, why not try one tiny new thing? You might surprise yourself! Find more encouraging stories and art on our site! [Link]
• •TikTok Video Script (Character: Skoshie the Cat animated cutout): (Upbeat, gentle music) Hey friends! Skoshie here! Feeling a bit gloomy? Remember, there's always a 'skosh' of good to find! ✨ Maybe it's a sunny spot, a yummy snack, or a friend's smile! What good thing did YOU find today? Share in the comments! #SkoshieAndFriends #PositiveVibesOnly #LookForTheGood