Brand Tone

Aspirational, Professional, and Supportive.

Brand Values

• •Uncompromising Quality
• •Stylist-Centric Community
• •Meaningful Philanthropy

Best Practices

• •Lead with "Why": Always circle back to the core values of quality, community, and philanthropy. Whether in a social media caption or a product description, infuse the message with the brand's purpose.
• •Speak from Stylist to Stylist: Use language that resonates with professionals. Acknowledge their challenges and aspirations. Frame the products as solutions that enhance their skills and business.
• •Balance Aspiration with Authenticity: While the imagery should be polished and aspirational, the language can be grounded and supportive. Use testimonials and behind-the-scenes content to maintain a human connection.
• •Educate, Don't Just Sell: Position the brand as a resource. Provide tips, tutorials, and information that help stylists excel. This builds trust and loyalty beyond the product itself.
• •Let the Quality Speak: Be confident in the product. Use clear, descriptive language that highlights the superior features of the extensions without resorting to hyperbole. The quality is the foundation of the brand's promise.

Social Perception

High-End, Trusted, and Community-Driven.

Copy Examples

• •For Instagram (targeting stylists): Headline: Elevate Your Artistry. Body: It ’s more than just hair. It ’s the confidence in your hands, the trust of your client, and the seamless finish that defines your work. Our extensions are crafted for the discerning stylist who refuses to compromise on quality. Join a community that supports your passion. #StrandsOfHumanity #LuxuryExtensions #StylistSupport
• •For Facebook (community focus): Headline: The Story Behind Every Strand. Body: Our founder, a stylist with 19 years behind the chair, created Strands of Humanity with two goals: to provide the highest quality hair on the market and to build a community that gives back. With every transformation you create, you ’re part of a movement that helps others. That's the beauty of humanity. #BeautyWithPurpose #SOHCommunity
• •For a Product Page (The Strand™ Weft): Headline: Innovation You Can Feel. Body: Meet The Strand™: our revolutionary machine-made weft that is thinner than traditional hand-tied options. Experience the flexibility of a customizable weft without the shedding. Designed for a flawless, invisible application that will make your clients forget they ’re even wearing extensions. #TheStrand #HairInnovation #SeamlessExtensions
• •For TikTok (unboxing video concept): On-screen text: "When you find a brand that gets it." Caption: That feeling when the quality of the hair is as beautiful as the packaging it came in. ✨ We ’re obsessed with every detail, because we know you are too. @[StylistName], we can ’t wait to see what you create! #StrandsOfHumanity #Unboxing #HairExtensions #StylistLife
• •For Email Marketing (to prospective stylists): Subject: Your Artistry Deserves Better Hair. Body: You pour your passion into every client. You deserve partners who are just as committed to your craft. Strands of Humanity was created by a stylist, for stylists. We offer not just luxury extensions, but a supportive community and a shared mission to give back. Request access today and feel the difference.