Brand Tone

Passionate, Professional, High-Quality, Engaging, Community-Focused, Innovative, Modern, Transparent

Brand Values

• •Passion
• •Quality & Performance
• •Innovation & Design
• •Customer Connection/Community
• •Safety & Visibility
• •Transparency

Best Practices

• •Always Embody "Feel the Passion": Every piece of copy, from product descriptions to social media posts, should resonate with enthusiasm for driving, vehicles, and the adventure of the open road. Use evocative language that conveys excitement and a love for high-performance automotive experiences.
• •Highlight Innovation and Quality: Consistently refer to the advanced technology, superior materials, rigorous testing, and unique design features of Strands products. This reinforces the brand's commitment to excellence and justifies its premium positioning.
• •Speak the Language of the Enthusiast: Use terminology and address pain points that resonate with truck owners, off-roaders, and professional drivers. Show an understanding of their needs and aspirations for their vehicles.
• •Maintain a Confident and Professional Voice: While passionate, the tone should also be authoritative and knowledgeable. Provide clear, accurate information about products and their benefits. Ensure grammar and spelling are impeccable.
• •Foster Community and Engagement: Encourage user-generated content, ask questions, run polls, and feature customer vehicles. Use inclusive language like "fellow drivers" or "the Strands family" to build a sense of belonging. Respond to comments and messages promptly and with genuine interest.

Social Perception

Positive perception as a supplier of high-quality, premium, and innovative vehicle lighting. Desirable for enthusiasts. European Quality. Growing North American Presence.

Copy Examples

• •Headline: Unleash the Night. Body: Don't just drive, command the darkness. StrandsAmerica brings you European-engineered lighting, born from passion and built for the extreme. See further, drive safer, and feel the difference. #FeelThePassion
• •Headline: Innovation That Shines. Body: Introducing the Siberia Series – where cutting-edge design meets unparalleled performance. With unique position lights and powerful illumination, Strands lighting doesn't just fit your vehicle, it defines it. Explore the future of automotive lighting.
• •Headline: Built for Your Journey. Engineered for a Lifetime. Body: From rugged trails to the open highway, trust StrandsAmerica for lighting that won’t let you down. Backed by a 3-year warranty, our lights are an investment in your passion and your safety.
• •Headline: More Than Just Lumens. It's a Statement. Body: Your vehicle is an extension of who you are. StrandsAmerica delivers lighting that reflects your passion for performance and style. Join a community that demands the best. #StrandsLighting
• •Headline: See the Difference Passion Makes. Body: At StrandsAmerica, "Feel the Passion" isn't just a tagline, it's our promise. Experience superior visibility, innovative design, and the confidence that comes with world-class automotive lighting. Upgrade your vision today.