Brand Tone

Approachable, confident, empowering, friendly, relatable, and conversational, reflecting a sense of shared experience with the target audience of busy women.

Brand Values

• •Natural and Safe Ingredients
• •Effectiveness and Convenience
• •Sustainability
• •Authenticity and Transparency
• •Cruelty-Free

Best Practices

• •Embrace a Relatable Voice: Always write as if you're talking to a friend. Use "you" and "we" to create a direct and personal connection. Share stories and experiences that resonate with the challenges and desires of your target audience.
• •Highlight Key Values in Every Message: Consistently weave in the brand's core values: natural, effective, vegan, and eco-conscious. This repetition builds a strong brand identity.
• •Focus on Benefits, Not Just Features: Instead of just saying "non-aerosol," explain the benefit: "a mess-free application that's better for you and the environment." Instead of just "natural ingredients," talk about "hair that feels clean and healthy without harsh chemicals."
• •Leverage Social Proof: Incorporate customer testimonials, reviews, and award mentions into your copy. This builds trust and validates your claims with real-world experiences.
• •Maintain a Positive and Empowering Tone: The copy should make the customer feel understood and confident. Use uplifting and encouraging language that positions Strandatory as a supportive partner in their daily routine.

Social Perception

Overwhelmingly positive; viewed as a game-changer in the dry shampoo market, particularly for those with dark hair or sensitive scalps. The brand is perceived as trustworthy, effective, innovative (due to its non-aerosol applicator), and aligned with a conscious and healthy lifestyle, contributing to a strong reputation.

Copy Examples

• •Skip the wash, not the wonder. Busy day? We get it. Our all-natural dry shampoo gives you fresh, voluminous hair in minutes. No water, no residue, no worries. Just you, looking and feeling fabulous.
• •The secret to effortlessly great hair is... natural. Ditch the harsh chemicals and embrace the power of nature. Strandatory Hydry shampoo’s vegan formula absorbs oil and adds instant body, so you can extend your style and protect your color. Good for your hair, good for the planet.
• •Finally. A dry shampoo that understands dark hair. Say goodbye to that tell-tale white powder. Our specially formulated dry shampoo blends invisibly into all hair tones, leaving nothing behind but clean, refreshed locks. Your secret is safe with us.
• •More ‘me time,’ less wash time. Reclaim your mornings with a quick dab of Strandatory. Our unique applicator targets roots for a mess-free refresh that lasts. Because your time is too precious to spend it washing your hair every day.
• •From a busy mom, for busy people. Created out of a real need for a quick, effective, and natural hair solution, Strandatory is for anyone who wants to look their best, even when time is tight. Join the tribe of women who’ve found their holy grail hair product.