Brand Tone

Empathetic and Supportive, Informative and Educational, Professional and Knowledgeable, Reassuring and Hopeful, Personal and Relatable

Brand Values

• •Holistic Approach
• •Empowerment through Knowledge
• •Individualized Care
• •Client-Centered Support
• •Advocacy and Awareness

Best Practices

• •Lead with Empathy: Always start by acknowledging the reader's potential concerns, frustrations, or questions. Use language that shows you understand their situation (e.g., "Are you struggling with...", "We know it can be challenging...").
• •Maintain a Supportive and Reassuring Voice: Even when discussing complex medical information, ensure the tone is encouraging and hopeful. Avoid overly clinical or alarming language. Focus on solutions and positive outcomes.
• •Educate Clearly and Thoroughly: Break down complex topics into understandable segments. Use clear, accessible language while still conveying expertise. Offer detailed explanations for diagnoses, treatments, and the "why" behind them.
• •Incorporate Personal Connection (Authenticity): Where appropriate, subtly weave in the understanding that comes from personal experience (like Charlotte's story). This builds trust and relatability.
• •Empower with Actionable Information: Provide clear calls to action and next steps, whether it's booking a consultation, reading an article, or joining a community. Ensure the reader feels equipped to move forward.

Social Perception

A Go-To Resource, Supportive and Understanding, Credible, A Guide Through a Complex Issue, Potentially an Alternative Voice

Copy Examples

• •Headline: Feeling Overwhelmed by Tongue-Tie Symptoms? You're Not Alone. We're Here to Guide You. Body: From feeding challenges to restless sleep, the impact of a tight tongue-tie can be far-reaching. At StramtTungebånd.dk, we understand. We offer clear information, compassionate support, and personalized pathways to help you and your loved ones find relief and thrive. Let's navigate this journey together.
• •Headline: Beyond the Clip: Understanding a Holistic Approach to Tongue-Tie. Body: A tongue-tie release is often just one piece of the puzzle. True healing involves understanding how the tongue affects the entire body. Discover our comprehensive approach, including OMFT, bodywork, and breathing techniques, designed to address the root causes and support lasting well-being.
• •Headline: Your Questions About Tongue-Tie, Answered with Expertise and Empathy. Body: "Could this be tongue-tie?" It's a question many parents and adults ask. Charlotte Johannsen, with her professional expertise and personal experience, is here to listen and provide the answers you need. Book a consultation and feel heard, understood, and empowered.
• •Headline: Unlock Your Child's Potential: Addressing Tongue-Tie for Better Health and Development. Body: Is tongue-tie holding your child back from comfortable feeding, clear speech, or restful sleep? We provide specialized assessments and tailored OMFT programs to help your child overcome these challenges and reach their full potential. Explore our resources for babies and children.
• •Headline: From Personal Struggle to Professional Passion: Why StramtTungebånd.dk is Different. Body: Charlotte Johannsen's journey with tongue-tie in her own family fuels her dedication to helping others. This isn't just a profession; it's a deep-seated commitment to providing the support and knowledge she wishes she had. Experience the difference that genuine understanding makes.