Brand Tone

Helpful, practical, and solution-oriented

Brand Values

• •Functionality
• •Ease of use
• •Cleanliness
• •Affordability
• •Effectiveness

Best Practices

• •Emphasize the functionality and ease of cleaning of the product.
• •Clearly differentiate the product from cannabis-related items through messaging and visuals.
• •Highlight the product's ability to prevent clogs and efficiently catch fine particles.
• •Use keywords related to kitchen and sink accessories to improve SEO and attract the correct audience.
• •Maintain a tone that is helpful, informative, and focused on solving the customer's problem of clogged drains.

Social Perception

A practical, reliable, and effective solution for preventing clogged kitchen sinks. A brand that is distinct from cannabis-related products and focused on providing a superior kitchen accessory.

Copy Examples

• •Tired of clogged drains? Our Strain Caddy catches even the finest particles, keeping your sink clear.
• •The easy-to-clean Strain Caddy: Say goodbye to messy, difficult-to-empty strainers.
• •Introducing the Strain Caddy – the affordable and effective solution for a clog-free kitchen sink.
• •Our durable design ensures long-lasting performance, preventing clogs and making kitchen cleanup a breeze.
• •Upgrade your kitchen with Strain Caddy and experience the difference a quality sink strainer can make.