Brand Tone

Charming, Timeless, and Heartfelt. Also Friendly, Approachable, and Sincere, with an element of Elegance and Classic Style.

Brand Values

• •Heirloom Quality
• •Timeless Style
• •Celebrating Milestones
• •Handmade & USA Made
• •Customer Connection & Inspiration
• •Versatility

Best Practices

• •Embrace Storytelling: Weave the brand's origin, inspiration (Kelly's daughters), and the "heirloom quality" mission into copy whenever appropriate. Share the "why" behind the products.
• •Use Warm and Evocative Language: Incorporate words like "cherish," "precious," "timeless," "sweet," "celebrate," and "handcrafted" to maintain the heartfelt and charming tone.
• •Maintain a Personal and Approachable Voice: Write as if you're speaking to a friend. The owner's personal story sets a precedent for this. Address the customer directly and with sincerity.
• •Highlight Quality and Craftsmanship: Consistently mention that products are handmade, of heirloom quality, and made with care. This reinforces a key brand value and justifies the purchase.
• •Focus on Moments and Memories: Frame products not just as items, but as part of life's special occasions and milestones – from everyday sweetness to significant celebrations. This aligns with the brand's desire to "grow with your family".

Social Perception

Customers perceive the brand as offering High-Quality, Beautiful Products, Trustworthy and Genuine service. The brand evokes a sense of Nostalgia and Tradition.

Copy Examples

• •Instagram Post (Newborn Bow): "Sweet beginnings and tiny treasures. Our classic bows are gently made for your littlest love, creating memories to cherish for a lifetime. ✨ #NashvilleBowCo #HeirloomQuality #BabyBows"
• •Website Banner (Seasonal Collection): "Embrace the Season with Timeless Elegance. Discover our latest collection of handcrafted bows and accessories, designed to add a touch of charm to every occasion. #ClassicStyle #HandmadeWithLove"
• •Facebook Ad (Party Goods): "Celebrating life's sweetest moments, big and small! From first birthdays to family gatherings, find the perfect finishing touches with Nashville Bow Co.'s party goods and sashes. Let's make memories together! 🎀 #NashvilleCelebrations #PartyPerfect"
• •Product Description (Embroidered Bow): "More than just a bow, it's a keepsake. Personalize this beautifully embroidered bow to create a truly special gift that tells a story for generations to come. Crafted with love, designed to be treasured. #EmbroideredGifts #TimelessTraditions"
• •Email Newsletter Snippet (Brand Story Focus): "From our family to yours, Nashville Bow Co. was born from a love for classic style and the joy of creating lasting memories. Inspired by my three precious girls, each piece is designed with the hope of becoming a cherished part of your family's story. Thank you for letting us be a small part of your big moments. - Kelly, Owner & Creator"