Brand Tone

Knowledgeable & Authoritative, Community-Oriented & Passionate, Approachable & Friendly, Enthusiastic & Modern

Brand Values

• •Customer Service Excellence
• •Expertise & Knowledge
• •Quality Products
• •Community Focus
• •Passion for Archery & Outdoors
• •Integrity & Honesty
• •Supporting Local

Best Practices

• •Emphasize Expertise with a Helping Hand: Always ground your advice and product descriptions in solid knowledge and experience, but deliver it in an approachable, "we're here to help you succeed" manner. Avoid overly technical jargon without explanation.
• •Champion the Local Community: Regularly incorporate mentions of Montana, their specific store locations (Missoula/Bozeman), and the #ShopLocal message. This reinforces their roots and connection to their customer base.
• •Show, Don't Just Tell, Your Passion: Let the genuine enthusiasm for archery and the outdoors shine through. Use vibrant language, share success stories (customer or staff), and create content that reflects a love for the sport.
• •Be Actively Engaging and Responsive: Encourage interaction on social media by asking questions, running polls, and responding to comments and messages promptly and helpfully. This mirrors their "unparalleled customer service" value in the digital space.
• •Maintain Honesty and Integrity: Reflect their value of "honest knowledge" in all communications. Be transparent about products, services, and advice. If discussing a complex topic, break it down simply without over-promising. This builds trust, a crucial element of their perceived value.

Social Perception

Positive Reputation, Knowledgeable & Skilled, Good Product Selection & Fair Pricing, Helpful & Supportive, Community Hub

Copy Examples

• •Headline: Serious About Your Season? So Are We. Body: At Straight 6 Archery, we don't just sell gear; we invest in your success. With 20+ years of combined experience, our Montana-based experts provide honest advice and the industry's best equipment to make every shot count. Stop by our Missoula or Bozeman pro shops – your hunt starts here. #Straight6Archery #HuntMontana #ProShopPromise
• •Headline: Your Bow's Best Friend: The Techs at Straight 6. Body: From a simple tune-up to a full custom build, your bow is in trusted hands. We know your season depends on reliable gear, and we take that seriously. Visit our Missoula or Bozeman locations and experience the Straight 6 difference. Got questions? We’ve got answers! #ArcheryExperts #ShopLocalMT #Straight6Service
• •Headline: 🎯 Nail Your Shot. Every Time. Body: Casey's back with another pro tip! This week, we're diving deep into [specific archery technique/gear]. Watch now on TikTok/YouTube and level up your archery game! Link in bio. What do YOU want to learn next? Drop your questions below! 👇 #Straight6Archery #ArcheryTips #CommunityDriven #IShootStraight6
• •Headline: More Than a Store, We're Your Montana Archery Community. Body: Born and raised Montanans, our passion for the outdoors and this amazing community is what drives Straight 6 Archery. Thank you for supporting local! Come see us in Missoula or Bozeman for top gear, expert advice, and a shared love for the hunt. Check out our 24/7 range in Bozeman! #MontanaMade #ArcheryLife #Straight6Family
• •Headline: Gear Up For Greatness. The Best Brands, Right Here in Montana. Body: Why settle for less? Straight 6 Archery stocks only the highest quality bows, arrows, and accessories because we believe in gear that performs when it matters most. Our team is here to help you find the perfect setup. Your adventure awaits. #BestGearInTheIndustry #Straight6Archery #BozemanArchery #MissoulaArchery