Brand Tone

Passionate & Knowledgeable, Curatorial & Specialist, Informative & Direct, Community-Oriented (within its niche), Understated & Professional

Brand Values

• •Quality Curation
• •Musical Authenticity
• •Resource for DJs & Collectors
• •Knowledge Sharing
• •Reliability

Best Practices

• •Speak the Language of Your Audience: Use terminology and references that resonate with knowledgeable vinyl collectors and DJs (e.g., "heavyweight vinyl," "crate-digging," "seminal release," specific genre nuances). Avoid overly simplistic or generic language.
• •Show, Don't Just Tell, Your Passion: Instead of saying "we love music," let the descriptions of records and the focus on quality details (like pressing information, mastering, genre-specific insights) convey this passion.
• •Maintain a Focus on Curation and Quality: Emphasize the selectiveness of the inventory. Use phrases that suggest expertise and a discerning eye, such as "hand-picked," "essential selection," "highly sought-after."
• •Be Informative and Direct: Provide clear, concise information about the records (artist, title, label, genre, track snippets if possible). Make calls to action straightforward (e.g., "Shop Now," "Listen Here," "Pre-Order").
• •Keep Visuals and Text Aligned: Ensure that the imagery used (primarily album art) is high quality and that the accompanying text complements the visual style – often meaning clean, respectful of the artwork, and focused on the music itself. On Instagram, let the album art speak, with concise, informative captions.

Social Perception

Respected Niche Player, Japanese Record Store Scene Contributor, Go-To for Specific Genres, Trustworthy (for its specialty)

Copy Examples

• •Just landed: the latest from [Artist Name] on [Label Name]. Pure, unadulterated techno energy pressed on heavyweight vinyl. Essential for those who know. Explore the depths -> [Link]
• •Back in stock! The timeless [Album Name] by [Artist Name] returns to our shelves. A cornerstone of any serious house collection. Don't miss it this time. Secure your copy -> [Link]
• •From our curated Japanese collection: [Artist Name] - [Album Name]. Experience the pristine quality and unique artistry of this domestic pressing. A sonic journey awaits. Discover more -> [Link]
• •Elevate your setup. Our range of [Accessory Type, e.g., high-quality slipmats] is selected for DJs who demand precision and durability. Gear up -> [Link]
• •At Strada Records, we live and breathe vinyl. More than just a store, we're a hub for discovering rare gems, timeless classics, and the pulse of the underground. Curated for collectors and DJs by those who share your passion. Dig deeper with us. [Link to website]