Brand Tone

Introspective, serene, and authentic. Calm, sophisticated, and grounded, deeply connected to the natural world and spiritual practice without being overtly preachy.

Brand Values

• •Connection to Nature
• •Mindfulness and Intuition
• •Authenticity and Humanity
• •Adaptability and Resourcefulness
• •Duality and Balance

Best Practices

• •Use Evocative, Sensory Language: Employ words that evoke texture, tranquility, and the natural world (e.g., "earthy," "infinite," "quiet," "tactile," "serene"). This aligns the copy with the physical and emotional nature of the art.
• •Emphasize Process and Philosophy: Consistently reference the core values of meditation, intuition, and the artist's unique background. Tell the story behind the art, including the use of unconventional materials and the influence of spiritual practice.
• •Maintain a Calm and Confident Tone: The brand's voice should be sophisticated and assured, but not arrogant. Avoid hyperbole and let the art's inherent qualities speak for themselves. The tone should feel as centered as the meditative practice that inspires the work.
• •Highlight Duality and Contrast: Regularly use the concept of balance and contrast in your descriptions. Frame the work around its "push/pull" dynamic—rough vs. smooth, darkness vs. light, tangible vs. infinite—as this is a key theme identified in the 'Sunyata' series.
• •Be Clear and Direct About Value: While the tone is artistic and serene, be direct when it comes to the details of the art (e.g., materials used, dimensions, edition size). For a high-end art brand, clarity and transparency build trust with collectors.

Social Perception

Primarily shaped by gallery representations positioning the brand as high-end and artistically significant (works starting at £10,000). The artist is perceived as multi-talented with a diverse background (pro skier, designer, model) and association with actor Boyd Holbrook adds credibility. Public perception is curated by professional arts platforms due to limited social media presence, targeting serious art collectors, gallery patrons, and individuals interested in spiritually-informed contemporary art.

Copy Examples

• •Introducing 'Ebb and Flow.' A new original work where raw earth from the Ibiza coastline meets tranquil pigment. This piece is a meditation on the constant, quiet rhythm of life and death, a balanced duality captured in physical form. It’s more than a painting; it’s a piece of the earth, a moment of stillness.
• •From the slopes of a professional skier to the quietude of the artist’s studio, Jamie Strachan’s journey is one of dynamic balance. His work is a practice in intuition, a letting go of formal restraint to embrace the simple, profound act of creation. Each piece is a dialogue between humanity and nature, an exploration of the infinite within the tangible.
• •The 'Sunyata' series is coming to Open House Arts Club. Experience the visual push and pull of these unique works, where the roughness of sand and soil gives way to an infinite depth of color. This is art that asks you to feel, not just see. Join us for an encounter with the elemental.
• •Own a piece of serenity. This limited edition print captures the meticulous detail and emotive depth of an original Jamie Strachan painting. Reproduced on archival paper to honor the texture and subtle color fields of the 'Sunyata' series, it brings the artist's meditative practice and deep connection to nature into your space.
• •Subject: Art from the Earth: New Works on Paper. This month, Jamie Strachan continues his exploration of natural pigments and intuitive mark-making with a new collection of works on paper. Inspired by his Buddhist and Daoist meditation practices, these pieces are an immediate and honest expression of balance and our place within the universe.