Brand Tone

Expert, Trustworthy, and Traditional.

Brand Values

• •Heritage and Experience
• •Quality and Craftsmanship
• •Trust and Personal Service
• •Functionality and Comfort

Best Practices

• •Always Lead with Expertise: Consistently mention the "40+ years of experience" or "family business" angle in marketing materials. This is the strongest differentiator.
• •Showcase the Result, Not Just the Product: Use high-quality photos of finished installations. The copy should focus on the benefits as"coziness," "the heart of the home," "a warm gathering place" asnot just technical specifications.
• •Emphasize the Human Element: Use language like "our family," "we believe," and "personal advice" to reinforce the trustworthy, approachable nature of the brand.
• •Maintain a Professional and Assured Voice: The tone should be confident and knowledgeable. Avoid overly casual slang or aggressive sales tactics, which would undermine the brand's traditional, expert positioning.
• •Focus on a Local Connection: Mentioning local towns or regions (e.g., "another home in the Achterhoek") reinforces the brand's community ties and positioning as a trusted local specialist.

Social Perception

Straboga is perceived as a local, high-end specialist. Customers and the general public likely view the brand as a reliable and knowledgeable expert in its niche. The decision to purchase from Straboga would be driven by a desire for quality, longevity, and professional installation, rather than by price alone. The brand commands respect within its local market as a seasoned and dependable provider.

Copy Examples

• •Expertly Installed Warmth, Trusted for Over 40 Years. Discover wood and pellet stoves that become the heart of your home.
• •Another family home in Gelderland made cozier with this beautiful La Nordica pellet stove. Our passion is matching the right stove to the right home. Thinking about a new stove for winter? Send us a message for a personal consultation.
• •Don't just buy a stove. Invest in two generations of expertise. Straboga is the Vorden family business dedicated to quality heating solutions and professional installation. Visit our showroom.
• •We're not just installers; we're a father and son team carrying on a 40-year family tradition. For us, every stove is a commitment to keeping your family warm and safe.
• •Efficiency and safety start with expert maintenance. With four decades of experience, we know how to keep your stove running perfectly. Schedule your annual service with Straboga today.