Brand Tone

Energetic & Playful, Inclusive & Supportive, Motivational & Empowering, Knowledgeable & Professional, Community-Focused

Brand Values

• •Community
• •Play/Fun
• •Empowerment
• •Inclusivity
• •Skill Development & Growth
• •Holistic Wellness
• •Longevity & Resilience
• •Authenticity

Best Practices

• •Embrace "Playful Empowerment": Always aim to combine an encouraging, supportive, and empowering message with a sense of fun and lightheartedness. Use exclamation points appropriately to convey energy.
• •Prioritize "Community" and "Inclusivity": Use "we," "us," and "our community" to foster a sense of belonging. Explicitly state that all levels are welcome and highlight the supportive nature of the studio.
• •Keep it Energetic and Action-Oriented: Use strong verbs and an active voice. Focus on the experience and the positive outcomes of participating. Words like "unleash," "discover," "transform," "explore," and "master" can be effective.
• •Educate with Enthusiasm: When explaining calisthenics or specific classes, do so in a way that is accessible, exciting, and highlights the benefits rather than just the technicalities. Avoid overly jargon-filled language unless clearly explained.
• •Authenticity is Key: Let the passion of the founders and the positive experiences of members shine through. Use real testimonials or user-generated content (with permission) to reinforce the brand's genuine commitment to its values. Mirror the language used by happy clients in their reviews.

Social Perception

Highly Positive, Welcoming & Non-Intimidating, Effective & Transformative, Community Hub, Innovative & Fun

Copy Examples

• •Headline: Unleash Your Inner Child. Rediscover a Fitter You. Body: Tired of the same old gym routine? At St. Pete Calisthenics, we're bringing play back to fitness! Join our supportive community and explore fun, dynamic ways to build strength, flexibility, and confidence. All levels welcome – let's hit the playground! #StPeteCali #FitnessIsFun #PlaygroundAdulting
• •Headline: Strength. Sweat. Smiles. That's the St. Pete Cali Way. Body: We're more than a calisthenics studio; we're your fitness family. Our expert coaches guide you through exhilarating workouts like Animal Flow and Steel Mace, all designed to make you feel stronger, move better, and have a blast doing it. Ready to transform your wellness journey? #CommunityStrong #StPeteFitness #EmpoweredByMovement
• •Headline: No Judgments, Just Gains (and Good Vibes!) Body: Whether you're a seasoned athlete or just starting out, you'll find your fit at St. Pete Calisthenics. Our classes are designed for every body, with a focus on supportive coaching and celebrating every win. Come as you are, leave stronger and smiling! #InclusiveFitness #StPeteWellness #BodyweightTraining
• •Headline: Remember How Fun Playtime Was? We Bottled It. Body: St. Pete Calisthenics is your adult playground, where calisthenics, creative movement, and pure fun collide! Master new skills, connect with awesome people, and build a body that’s ready for anything. First class jitters? We promise high-fives and zero intimidation. #ReturnToPlay #CalisthenicsCommunity #StPeteActive
• •Headline: Level Up Your Life. It Starts With Movement. Body: Unlock your body's limitless potential at St. Pete Calisthenics. From foundational strength to dynamic flows, our expert-led classes empower you to move with confidence and build a resilient, capable body. Join our vibrant community and let's grow stronger, together. #SkillDevelopment #HolisticHealth #StPeteCaliCrew