Brand Tone

Aspirational, Trustworthy, Friendly, Enthusiastic, Quality-Focused

Brand Values

• •Organization
• •Quality and Durability
• •Customer-Centricity & Support
• •Passion for Travel & Exploration
• •Practicality and Functionality
• •Confidence and Peace of Mind

Best Practices

• •Focus on traveler benefits, not just features by highlighting how the product solves travel-related problems.
• •Incorporate the brand's origin story and passion for travel into the copy.
• •Use aspirational and encouraging language to inspire customers to explore.
• •Maintain a friendly and relatable tone to connect with customers on a personal level.
• •Emphasize the durability and quality of materials used in the products.

Social Perception

Customers perceive Stow & Soar as reliable, a provider of quality goods, efficient in terms of shipping and product design, and offering good value for money.

Copy Examples

• •"Explore new horizons with confidence and peace of mind with our thoughtfully curated travel essentials."
• •"Born out of a passion for exploration and a love for organised travel, we understand the frustration of rummaging through disorganized luggage."
• •"We're excited to be by your side, every step of the way, ensuring your travels are as seamless and enjoyable as possible."
• •"Each item in our collection is selected for its functionality, style, and durability, so you can pack smart and soar high on every journey."
• •"Our Smart Expandable Travel Backpack: Your perfect travel companion designed to make every trip easier!"