Brand Tone

helpful, practical, and family-oriented

Brand Values

• •Convenience/Time-Saving
• •Family
• •Protection/Preservation
• •Made in the USA/Quality
• •Customer Satisfaction (Stated)
• •Safety (Implied through material claims)

Best Practices

• •Emphasize Benefits, Not Just Features: Focus on how StoveGuard makes the customer's life easier (saves time, reduces stress, protects their appliance, allows more family time) rather than just listing product specifications.
• •Use Solution-Oriented Language: Frame the product as the answer to a common frustration (e.g., Tired of scrubbing?, Say goodbye to...).
• •Maintain a Positive and Reassuring Voice: Use words like easy, simple, protect, enjoy, safe, and quality. The tone should be confident in the product's ability to deliver on its promises.
• •Incorporate the Clean Less | Live More Motto: Weave this tagline or its sentiment into various pieces of copy to reinforce the core brand message and value proposition.
• •Be Authentic and Transparent (Aspirational for StoveGuard): While the current goal is to reflect the intended tone, for long-term success, addressing the customer service and product quality issues is crucial. Future copywriting should be backed by genuine product quality and responsive customer support to build trust. Avoid making unsubstantiated claims (like #1) until they can be verified, as this damages credibility when challenged.

Social Perception

divided. Many customers see the product as a practical solution that effectively keeps their stovetops clean, is easy to use, and saves them time. A significant portion of customers and the BBB express negative views due to issues with product fit, quality (thin material, melting), and, most notably, poor customer service and difficulty with refunds.

Copy Examples

• •Headline: Spend Less Time Scrubbing, More Time Living! Body: Say goodbye to stubborn stovetop messes! StoveGuard’s custom-fit protectors catch every spill and splatter. Simply wipe clean or rinse under the faucet. Get yours today and reclaim your kitchen (and your time!). `Clean Less | Live More.`
• •Headline: Protect Your Investment. Keep Your Stove Spotless. Body: Your stove is the heart of your kitchen. Keep it looking new with StoveGuard. Our durable, heat-resistant liners are precision-cut in the USA for a perfect fit, shielding your stovetop from scratches, stains, and boil-overs.
• •Headline: Family Meals Shouldn't Mean Family-Sized Messes. Body: Enjoy cooking for your loved ones without dreading the cleanup. StoveGuard protectors are FDA food-grade, BPA & PFOA-free, making them a safe and essential addition to any family kitchen. Easy to clean, so you can get back to what matters most.
• •Headline: The Secret to a Perpetually Clean Stovetop? It's StoveGuard! Body: Tired of those caked-on spills that refuse to budge? Our premium StoveGuard liners are 6x thicker, offering superior protection and effortless cleaning. Custom-designed for your specific model. `Clean Less | Live More.`
• •Headline: Show Your Stove Some Love. (And Save Your Elbow Grease!) Body: Stop scrubbing and start living! StoveGuard offers a simple, brilliant solution to messy stovetops. Made in the USA, our protectors are designed for durability and easy cleaning. Find your perfect fit and transform your kitchen cleanup!