Brand Tone

sophisticated, warm, and mission-driven

Brand Values

• •Exceptional Quality & Craftsmanship
• •Social Impact & Purpose
• •Creating Experiences
• •Freshness
• •Community & Connection

Best Practices

• •Always Weave in the "Why": Beyond the quality of the coffee, consistently (but not intrusively) connect the product back to the core mission of fighting human trafficking. This is their strongest differentiator. Let copy reflect that the coffee is a "vehicle" for this mission.
• •Use Sensory & Evocative Language: Describe the coffee with rich, sophisticated terms that appeal to taste, smell, and the feeling of warmth and comfort (e.g., "smooth," "deeply flavorful," "hints of dark chocolate and salted caramel," "cozy," "sanctuary").
• •Maintain a Tone of Earnest Passion: Whether talking about the bean quality or the social mission, the voice should convey genuine passion and conviction, avoiding overly casual or flippant language. The brand deals with serious issues alongside a premium product.
• •Emphasize "The Storyville Experience": Frame the coffee not just as a product but as an integral part of a special ritual or experience, whether it’s the careful brewing process at home or a visit to one of their beautifully designed cafes.
• •Be Consistent Across All Channels: Ensure that the sophisticated, warm, and mission-driven tone is reflected uniformly across the website, social media posts, email marketing, and any in-store signage or communication. This builds trust and reinforces brand identity.

Social Perception

The general public perception, particularly among those who have experienced their coffee or cafes, is very positive. They are seen as a provider of exceptional coffee with a strong ethical mission and appealing physical spaces.

Copy Examples

• •Headline: More Than a Morning Ritual. It's a Movement. Body: Each cup of Storyville coffee is an invitation—to savor meticulously sourced beans, roasted to perfection on the day they ship. But it's also a promise. A promise that your daily pleasure contributes to a world free from slavery. Taste the difference. Be the change. Call to Action: Discover Your Perfect Brew & Join Our Mission.
• •Headline: The Art of Freshness, The Heart of Giving. Body: Imagine coffee so fresh, its story unfolds with every sip. From our Bainbridge Island Roasting Studio directly to your door, experience the unparalleled smoothness of Storyville. And know that every bag fuels our commitment to end human trafficking. Call to Action: Subscribe to Freshness & Purpose.
• •Headline: Find Your Sanctuary. Sip by Sip. Body: In the bustle of life, find a moment of pure, warm sophistication. Whether in our Pike Place haven or the comfort of your home, Storyville offers an extraordinary coffee experience—rich, never bitter, and always ethically crafted. Call to Action: Experience Storyville Today.
• •Headline: This is For-Giving Coffee™. Body: We believe in coffee that does more. Coffee that delights the senses with its dark chocolate and caramel notes, and coffee that empowers change. With every Storyville purchase, you become part of a story of hope and freedom. Call to Action: Shop Our Collection & Make an Impact.
• •Headline: From the Top 2% of Beans to 100% Commitment. Body: Only the world's finest beans make it into Storyville. Our roastmasters artfully blend and roast them daily, ensuring a cup that's consistently smooth and deeply flavorful. This dedication to excellence extends to our mission: a future where everyone is free. Call to Action: Taste Excellence. Support Freedom.