Your Brand Voice

    Brand Voice Analysis

    Analysis Details

    Brand:Story travel
    Language:en

    Brand Tone

    personal, passionate, and authentic

    Brand Values

    • Authenticity
    • Personalization
    • Passion
    • Quality
    • Storytelling

    Best Practices

    • Embrace Storytelling: Every piece of copy, from a tour description to a social media post, should be framed as part of a larger narrative. Use descriptive and emotive language to paint a picture of the experience.
    • Maintain the Personal Touch: Always write from a personal perspective. Use "we" to refer to the company and "you" to address the customer directly. Share personal anecdotes or insights from the founders to reinforce the brand's core identity.
    • Highlight Authenticity and Exclusivity: Emphasize what makes the experience unique and different from standard tourist packages. Use words like "hidden gems," "local secrets," "private," and "tailor-made" to convey this value.
    • Be Passionate and Inspiring: The copy should reflect a genuine love for Croatia. The goal is to inspire potential customers and make them feel excited about the possibility of a trip.
    • Focus on "You," the Traveler: While the founders' story is important, the ultimate focus should always be on the traveler's experience. Frame everything in terms of how it will create a unique and personal journey for them. The brand's purpose is to facilitate the customer's story.

    Social Perception

    Story travel is likely perceived as a niche, high-end travel service for discerning travelers seeking an intimate and customized vacation. The personal involvement of the founders would suggest a high level of customer care and expertise. The lack of a broad social media presence or online reviews could mean they are a newer company or rely heavily on word-of-mouth referrals. The perception is that of an exclusive, boutique operator rather than a mass-market travel agency.

    Copy Examples

    • Croatia is a land of a thousand islands. Which one will tell your story? At Story travel, we don't just plan trips; we craft the chapters of your unforgettable Croatian journey.
    • We're Juraj and Franka, but you can think of us as your local storytellers. We started Story travel not just to show you Croatia, but to share its heart with you. This is more than a business for us; it’s our home, our passion, and we can't wait to make it a part of your story.
    • Forget the crowded tours and generic itineraries. Imagine a journey designed just for you. A private wine tasting with a local vintner, a sailing trip to a hidden cove, a cooking class in a family home. This isn't just a vacation; it's your personal Croatian narrative waiting to be written.
    • Ready to write your next chapter? Discover authentic Croatia.
    • Start Your Story

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